Bedding manufacturer, MLILY USA recently launched its “Show Us Your Mug” social media contest to further connect with a younger generation of consumers and highlight its products. In partnership with Melitta Coffee, MLILY will run the contest through March to showcase the new MLILY Dream collection.
MLILY invites Retailers, designers and consumers to enter the contest. To enter, contestants must follow MLILY’s Facebook and Instagram pages, and share a photo of themselves enjoying their morning coffee after a great night’s sleep. The manufacturer will award the contestant who submits the best photo with an MLILY mattress of his or her choice, a year’s supply of Melitta Coffee and a pour-over mug. In addition, 10 runners-up will win an MLILY Harmony Cool pillow and a coffee lovers sample pack from Melitta.
A panel of MLILY and Melitta executives will judge the contestants and select winners based on the images that show the most creative way followers enjoy their morning coffee. The winners will be contacted via social media.
“What is the culmination of a good night’s sleep, if not a great cup of coffee,” said Stephen Chen, president and CEO of MLILY USA. “Both of our brands share a global sponsorship with Manchester United and we thought this would be a great way to start the new year by engaging with current and future stakeholders via social media.”
MLILY will share the images it collects throughout the contest on its own social channels as well as Melitta’s social platforms as part of the “Show Us Your Mug” campaign. Throughout the months of January and February, the two brands will run more details on how to enter on the MLILY Facebook and Instagram pages.
About MLILY: MLILY USA is the North American mattress and pillow company of Rugao, China-based Healthcare Co., Ltd. Based in Knoxville, Tennessee, the company’s mattresses, pillows and sleep accessories are all manufactured in state-of-the-art factories located in China, Thailand, Serbia, and Winnsboro, South Carolina, that span more than 6 million square feet. With products sold worldwide, MLILY also holds a unique global strategic partnership with Manchester United, the leading sports brand and popular soccer team located in the United Kingdom. As part of the partnership, MLILY provides the team’s training complex with mattresses and other sleep products.