McRoskey Mattress Promotes Veteran Exec To VP Of Sales And Marketing Role

Luxury mattress retailer, McRoskey Mattress, recently promoted veteran sales executive, Jill Farnsworth Bibo, to the newly created position of vice president of sales and marketing. In her new post, Bibo will oversee sales and marketing activities at all three McRoskey retail stores in the Bay Area, including its prominent flagship location on Market Street in San Francisco.

“Jill has compiled an outstanding track record of building and training our sales teams, and this new post will allow us to take advantage of her leadership and analytical skills in other aspects of our business,” said Robin Azevedo, CEO of McRoskey Mattress and brand ambassador. “But her unwavering dedication to customer service will remain the focal point of everything she does.”

Bibo has been with McRoskey since 2010, when she was named retail sales manager. She was promoted to director of retail sales in 2012 and has been vice president of retail sales since 2014.

Prior to joining McRoskey, she spent 18 years in the banking industry, holding several posts in financial services and mortgage lending at World Savings Bank and Wachovia, both of which are now part of Wells Fargo.

A graduate of California State University-Chico, she resides in Palo Alto, California, where she is a member of the board of directors of the Palo Alto Business and Professional Association. Bibo also is a member of the Peninsula Executives Association and the Better Sleep Council.

“McRoskey is a terrific San Francisco retail brand with strong community connections and a closeness with our customers that is inspiring. As consumer interest in getting a better night’s sleep continues to grow, we have a unique opportunity to expand our business throughout the region,” Bibo said.

The manufacturing, marketing and distribution rights to the McRoskey brand recently were sold to Fresno, California-based Pleasant Mattress, but the retail business remains in the hands of the McRoskey family. Positioning the company for future growth, the retailer also recently named Vanessa Contreras as its first president outside of the family.


About McRoskey: McRoskey is a San Francisco heritage brand that has been making luxury sleep products since 1899. Brothers Edward and Leonard McRoskey started the business in San Francisco and Edward’s sons, Leonard and Robert, joined the family business in the 1930s after graduating from Stanford. Robert’s daughter, Robin Azevedo, joined the business in 1980. The brand has long promoted “Life Changing Sleep” and uses the finest materials and high-level craftsmanship in a variety of comfort feels.