At January’s Las Vegas Market, Malouf Home showcased a variety of new products in multiple categories including the Peak Mattress Line and Linen-Weave Cotton Sheet Set. The company also showcased its all-new sheet packaging, as well as its distribution partnership with University Bed.
“We’re excited to roll out several new products that will benefit our retail partners,” said CEO Sam Malouf. “Their response at Las Vegas Market was extremely positive, and it was nice to see our retail partners in person after many months of travel restrictions and limited access.”
Watch the recap video:
Peak Mattress Line
Malouf’s main product launch was the Peak Mattress Line, the premium product of the company’s three-tier mattress offering, which also includes the Embark and Ascend lines (previously part of the Wellsville brand). The Peak hybrid mattresses are available in two materials: a CoolSync gel-infused memory foam or an ultra-breathable ActivAir quick-response foam. Each mattress in the Peak line includes a layer of miniature coils that adapt to the body, as well as a HyperChill cover that is cool to the touch.
Linen-Weave Cotton Sheet Set
Malouf also introduced the Linen-Weave Cotton Sheet Set with an open percale weave, 100 percent cotton fibers and oversized dimensions—designed to look like elegant linen sheets at the price point of cotton. The sheet set is available in sizes Twin to California King, fits mattress depths up to 18 inches and comes in four colors. The Linen-Weave Cotton Sheet Set, and all other Malouf sheets, have updated packaging that helps customers compare the look and feel of each collection and reduces plastic usage by 66 percent.
The University Bed line was displayed alongside other products in the Malouf showroom. The assortment includes mattresses and mattress covers with patent-pending wipeable and antimicrobial technology, and fits the increased demand for durable and easy-to-clean mattresses.
“The new products launched at Las Vegas Market are a direct response to consumer trends our retail partners are seeing in the market—everything from innovative product design to natural materials to sustainable packaging,” said Eric Holmstead, director of sales for Malouf. “We want to put our retail partners in the best position for continued success, and we feel confident that these new releases will meet their customers’ demands.”
About Malouf Home
Malouf Home™ leads the furniture and bedding industry with a wide selection of innovative products, including furniture, mattresses, adjustable bed bases, pillows, sheets, mattress protectors, bed frames and mattress toppers. Together with sister brands Salt Flat™ and Weekender™, Malouf™ commits to quality, pricing, and service through a comprehensive product catalog that satisfies a variety of customers. Malouf™ products are available in over 15,000 retail partner locations in the U.S., and its international team now serves over 56 countries. Malouf™, a Certified B Corporation®, was founded in 2003 by Sam and Kacie Malouf and is headquartered in Logan, Utah.