Following extensive product development and testing, Italian mattress manufacturer Magniflex’s new GiNO mattress boasts an eight-minute recovery making it one of the quickest expanding boxed beds in the marketplace. Combined with the company’s commitment to using non-toxic materials eliminating the need for airing out the mattress before use, GiNO’s readiness for sleep falls under the 10-minute mark and that includes adding sheets.
One of the first companies to vacuum pack mattresses for easier delivery, Magniflex has continued to build on its innovation and technology to give consumers an easy-to-deliver sleep solution designed with low VOC-certified materials for no chemical off-gassing upon opening.
“We designed GiNO to respond to two of the most common complaints about boxed beds – how long it takes for the mattress to recover after opening, and the smell from off-gassing. We wanted to give our retail partners an edge in the boxed mattress category backed by a strong marketing program and consumer-ready story. Not only have we delivered on that brand promise, but GiNO also provides consumers with a safe, clean mattress in record time,” said Billy Curtright, national sales manager for Magniflex. “We’ve combined our classic Italian design and comfort with convenience.”
With a 10-inch profile, GiNO offers a medium comfort level designed to appeal to a wide range of preferences. Crafted with the company’s signature memory foam, Memoform, and Waterlattex, the mattress is enrobed with a silver fiber fabric that delivers cooling and restorative properties. The mattress is packaged in a box designed to look like a spaghetti box.
With GiNO, Magniflex is looking to target millennials, a consumer segment that tends to look for more modest price points from brands that showcase personality, as well as exhibit concern for the environment.
“We have created a fun, energetic brand that will speak to the younger consumer. With the convenience of buying online, direct-to-door delivery and easy, clean setup, GiNO is the first boxed mattress that can be ready to use faster than cooking a pot of spaghetti,” Curtright added.
Magniflex was founded nearly 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko-Tex®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada.