Italian bedding manufacturer Magniflex recently launched its mattress brand GiNO with retailers in Seattle, Dallas, Austin and Miami, in an effort to broaden the new brand’s availability to consumers who prefer to shop in brick-and-mortar stores, then buy a mattress either online or in the store.
The Initial Launch Of GiNo
In the initial launch, two Seattle stores, Seattle Mattress Company and The Sleep Store; Austin Natural Mattress in Austin, Texas; two Dallas stores, Dallas Natural Mattress and Bova Contemporary Furniture; and SEB Mattress in Miami will all sell the line. Magniflex has already begun shipping the mattresses to these retailers.
“We at Magniflex see the GiNO brand as an important part of our business growth going forward,” said Billy Curtright, national sales manager for Magniflex. “Early reaction to the brand has been extremely positive, and this retail launch will bring even more awareness to the brand and help us elevate the mattress’ positioning as products that improve consumers’ quality of sleep.”
Magniflex introduced the GiNO mattress at last summer’s Las Vegas Market as a brand specifically targeted toward price-conscious millennial consumers. It is a one-model, vacuum-packed boxed bed with a 10-inch profile and medium comfort level. The company constructed the mattress with its signature memory foam and waterlattex, including a performance fabric cover with silver fiber that provides cooling and restorative qualities. The company also manufactured the line to conform to Oeko-Tex Standard 100.
The GiNo Brand Also Includes A Pillow
Recently, Magniflex expanded the GiNO brand to include a coordinating pillow, with a cover also consisting of a performance fabric with silver fibers. The pillow cover features a three-dimensional fabric that delivers breathability. Magniflex also manufactured the pillow to conform to Oeko-Tex Standard 100.
About Magniflex: Magniflex was founded nearly 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko-Tex®. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada.