Magniflex Unveils Innovative “Memoform Snooze” Collection

With U.S. consumers in mind, Magniflex highlighted its “Memoform Snooze,” a high profile mattress series, at the recent Las Vegas Market. In addition to featuring the latest sleep technology and ergonomic design, the collection also represents Magniflex’s latest innovations made specifically for U.S. consumers.

Available in 8-inch, 10-inch, and 12-inch profiles, the line will be offered in three different comfort levels. Memoform Snooze beds feature a temperature-regulating, quilted Outlast™ cover and Magniflex’s exclusive water-expanded memory foam, which results in a mattress with a plusher, more luxurious-feel. Under the cover is the company’s popular Dual Core design, which allows a couple to fully customize their sleep experience. Simply zip off the cover and flip either of the single cores to “soft” or “firm” feels.

“U.S. consumers have responded very well to our European ‘art’ of sleeping,” said Marco Magni, global sales director for Magniflex. “As part of our growing investment in the North American market, we decided it was the right time to introduce a product to appeal to the lifestyle and needs of customers here, while still incorporating our unique Italian design.”

The sleek, contemporary design features a slate grey border and square patterned ticking, which is removable and dry cleanable. The three model collection is certified for environmental safety by Oeko-Tex.

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About Magniflex: Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today more than 35 million people in 76 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko Tex. The company’s central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and now, Canada.