Magniflex Unveils Innovative “Memoform Snooze” Collection

With U.S. consumers in mind, Magniflex’s “Memoform Snooze,” a high profile mattress series, features the latest sleep technology and ergonomic design. The collection also represents Prato, Italy-based Magniflex’s latest innovations made specifically for U.S. consumers.

Expanding its presence in the U.S. market, the Memoform Snooze collection increases the variety and innovation for which the Italian company is already well known. Certified for environmental safety by Oeko-Tex., the collection is available in 8-inch, 10-inch, and 12-inch profiles, as well as three different comfort levels. Memoform Snooze beds feature a temperature-regulating, quilted Outlast™ cover and Magniflex’s exclusive water-expanded memory foam, which results in a mattress with a plusher, more luxurious feel. Under the cover is the company’s popular Dual Core design. Removing the cover and flipping either of the single cores to “soft” or “firm” feels allows a couple to fully customize their sleep experience. This customization offers retailers an additional selling point on the retail floor as an increasing number of consumers look for products that are more tailored to their sleep needs.

“U.S. consumers have responded very well to our European ‘art’ of sleeping,” says Marco Magni, Global Sales Director for Magniflex. “As part of our growing investment in the North American market, we decided it was the right time to introduce a product that will appeal specifically to the lifestyles and needs of customers here, while retaining our unique Italian design.”

The company has added another appealing feature to this mattress series: sleek, contemporary design has a slate grey border and square patterned ticking, which is removable and can be dry-cleaned.