Magniflex to Relaunch Three Collections in Las Vegas

Magniflex, one of the world’s largest luxury mattress brands, announced it has redesigned three of its most popular mattress collections specifically for U.S consumers. The Duoform XS, Duoform XM and the recently introduced Memoform Snooze will all now feature a Memoform core with a softer feel as preferred in the United States.

The Memoform Snooze, available in 8-inch, 10-inch, and 12-inch profiles, features a temperature-regulating, quilted Outlast™ cover and Magniflex’s exclusive water-expanded memory foam. Under the cover is the company’s popular Dual Core design, which allows a couple to fully customize their sleep experience by simply flipping the inner cores for a “soft” or “firm” feel. The sleek, contemporary design features a slate grey border and square patterned ticking, which is removable and dry cleanable.

The DuoForm XS dual comfort model features Magniflex’s innovative and unique LoveSleep fabric, which is adorned with small hearts. The high-end removable covering allows the consumer to have closer contact with the Memoform Magnifoam layers. The exclusive viscose-elastic foam adapts to the body according to pressure exercised, keeping the spine in the correct position during sleep.

The DuoForm XM is an extra soft mattress covered in temperature-regulating, quilted Outlast™ fabric for additional comfort. A ¾ inch layer of quilted, extra soft Memoform Magnifoam provides added comfort, while a layer of breathable, dense Eliosoft foam gently supports the body for the perfect balance between firm support and softness.

“As our North American presence grows, we are committed to continually re-examining the preferences of those customers in order to design products specifically meeting their needs. In recent years, the trend in U.S mattress sales has been moving toward products with higher profiles and a plusher feel. We took action by creating this new, softer Memofoam core, which has been in research and development for the past five years. We have worked to blend the unique Italian style for which we’re famous with the precise comfort feel most U.S consumers are looking for,” said Global Sales Director for Magniflex, Marco Magni.

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About Magniflex: Magniflex was founded over 50 years ago in a suburb of Florence, Italy, and today more than 35 million people in 76 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from Oeko Tex. The company’s central manufacturing facility produces up to 10,000 mattresses a day, 80 percent of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and now, Canada.