Kluft Launches State of the Art “aireGEL™” Technology

By: Christopher Schriever

Continuing the gel mattress trend, E. S. Kluft & Co. is introducing high performance “aireGEL™” technology to many of its mattresses. Kluft’s gel infused foam is available in three firmness and density levels – including a five pound version – as a customizable feature for some of the company’s most popular beds.

Combining the latest in cutting edge technology with the cooling benefits, comfort, and support of gel, aireGEL conforms to the body, eliminating pressure-point pain by providing localized support.

“We’ve been making mattresses a long time. During our design process we realized that one type of gel was not sufficient to use across all products. One size does not fit all, so we pulled from three different lines to get the desired feel for the beds,” said Earl Kluft, president of E. S. Kluft & Co. “With the introduction of aireGEL, we have elevated the importance of customization in the manufacturing process to all of our collections.”

Available in latex foam and innerspring models, aireGEL can be added to customize some of the company’s best selling collections, including the popular Aireloom Natural Hybrid Collection, now offered in Wedgewood blue, and the Organic Cotton Line with a starting price of $1,799 in queen.

Visit www.kluftmattress.com and www.aireloom.com.