Kingsdown, bedding manufacturer and sleep diagnostics pioneer, has reached another milestone with its bedMATCH diagnostic system by adding the 12 millionth consumer profile to its rich worldwide database. The profiles, which are collected without sharing the identity of consumers, provide retailers with valuable insight into the needs of customers who are often confused by a bewildering array of mattress choices.
Building on Kingsdown’s nearly 20-year history of helping retailers boost bedding sales through the use of sleep diagnostics, the bedMATCH system uses 18 statistical measurements and takes more than 1,000 calculations. Utilizing this information, the system determines which mattress provides the correct level of support and pressure relief for each consumer’s specific body type and sleeping position. A brand agnostic technology, more than 1,000 bedMATCH systems are being used by more than 100 retailers worldwide. Offering an online component, the system allows the consumer to run their own diagnostic before entering a retail store—this feature can also be linked to a dealer’s e-commerce initiatives.
“The bedMATCH system benefits both consumers and retailers, and now, more than 12 million people have created profiles,” said Frank Hood, chief executive officer of Kingsdown. “We remain the leading provider of diagnostics that deliver not only a strong selling proposition for RSAs, but also reassurance to consumers that they’re buying the most supportive mattress for their body type. With bedMATCH, Kingsdown has revolutionized the way bedding is sold.”
The culmination of data gathered through the years has influenced bedMATCH’s mattress recommendation for consumers. Hood said retailers using bedMATCH see a median increase of more than $300 in average unit selling price for a queen mattress purchase.
The latest version of bedMATCH, which was rolled out in January, features 3-D technology that measures the body with a 360-degree scan. With a sleeker retail kiosk that better displays the measurement process for consumers, this version includes a high-definition screen positioned above the bed that displays an identical avatar of the consumer’s body in 3-D. Once all the calculations are completed, the system recommends a group of mattresses using Kingsdown’s gold, green, blue and red designations for support levels. The new kiosk lights up in the recommended color.
Enabling retailers to track sales and SKU performance across multiple location, the system’s customized analytics make it possible for sellers to set sales goals at individual locations. Access to this data gives retailers a sense for specific customer needs and the ability to recommend merchandising strategies to meet those needs. Kingsdown’s introduction of bedMATCH made the company the first major bedding manufacturer to use science to help consumers find the right mattress based on body type and individual support needs.
About Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities are in Mebane, and manufacturing sites are in Mebane, Toronto, Calgary and Vancouver. International offices are located in Tokyo, and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, Texas; Winchester, Virginia.; Lakeland, Florida.; Stockton, California.; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Seremban, Malaysia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.