Broadening its mattress portfolio, Kingsdown Inc. is making a bold move to grow its namesake brand with both new luxury and value offerings. A trio of collections to debut in Las Vegas, Tradition®, Select and Passions™, will add a variety of constructions, comfort feels and styling options to the company’s already extensive lineup. Kingsdown also announced it will unveil an enhanced MySide® product lineup with additional styling options and lower promotional pricing—under $1,000.
Tradition, Select, and Passions
Featuring a return to high quality luxury comfort, Kingsdown introduces its Tradition® Collection, a new high-end innerspring line offering the expert craftsmanship for which the company is known. Tradition achieves maximum, long-lasting comfort with individually wrapped coils, layers of premium quality organic cotton, wool, and silk as well as a tier of gel and the industry’s best visco foam. Appealing to the “traditional” consumer, this model features conventional styling with side tufting for a bit of added flair. With a return to luxury pricing, Tradition retails for $2,999 to $12,999 in queen.
Kingsdown’s new Select line marks the company’s entry into the luxury foam category. High-end with modern styling, Select models pair the highest quality foam on the market with the industry’s newest innovative materials. Utilizing premium quality foam cores assures these luxury mattresses both flex and conform to each body’s unique needs. Featuring smooth top, designer euro styling to appeal to a younger consumer, Select mattresses are available with retail pricing from $2,999 to $12,999 in queen.
Filling a void in the marketplace for high performance mattresses offered at a value price point, is the new Passions™ line. Featuring famous Kingsdown quality, select models will provide the cooling benefits of gel-infused visco foam along with wrapped coils for contoured support. The collection offers new designer euro styling as well as modern, hybrid styling options. Popularly priced for mass appeal, Passions retails for $799 to $1,699.
“These new lines allow retailers to extend their reach in the marketplace. Our smart pricing that caters to both the mainstream and luxury consumer is combined with a wide range of a new looks and comfort feels designed to also attract those with both traditional and modern tastes,” said Kingsdown President Frank Hood. “While we always have the consumer in mind when crafting a new collection, we also know that a variety in mattress lines helps retailers to cast a wide net and capture additional business.”
Putting emphasis on expanding its foam portfolio, Kingsdown will showcase two MySide foam lines with gel features and the cooling benefits of Cool Wave™ airflow technology. Kingsdown will also showcase two innerspring lines featuring Cool Wave™ technology with wrapped coils to minimize motion transfer. Along with added comfort feels, Kingsdown will debut additional styling options across all four My Side lines, including a conventional look, a euro look with a non-quilted smooth top, and a hybrid look blending the best of both.
“With personalized sleep zones, the My Side collection has always been about custom comfort. Now, we’re taking that customization to a new level by expanding our material and styling options. Our goal is to meet the needs and preferences of multiple markets, appealing to consumers with both traditional and modern tastes,” said Kingsdown President Frank Hood. “Of course once a consumer selects their best bed, the next hurdle for the retailer is pricing. We saw a void in the marketplace, prompting us to offer new, lower promotional price points, which allow our retailers to bring My Side to a greater percentage of their customers.”
“Foam products have exploded on the scene, but only My Side foam provides consumers with a mattress specifically fitted to their personal needs to enhance their sleep and better their health,” added Executive Vice President of Sales and Marketing Kevin Damewood.
My Side mattresses are custom built with two individual sleep zones and four distinct postural support structures. Making My Side beds even more comfortable is the Cool Wave technology that enables them to sleep cooler than conventional foam and innerspring mattresses. Suggested retail pricing for both My Side foam and innerspring models is now $999 - $3,999
All My Side mattresses offer personalized sleep zones that coincide with the scientific approach of Kingsdown’s exclusive and patent protected bedMATCH™ technology. The bedMATCH diagnostic system uses 18 statistical measurements and over 1,000 calculations to assist the consumer in determining the best mattress and pillow options for their body type. The technology can be applied to all Kingsdown products as well as other participating brands on retail floors. This technology is the culmination of over 15 years of research and the development of over 6 million profiles.
For more information, visit www.kingsdown.com.
About Kingsdown, Inc.: Founded in 1904 and headquartered in Mebane, North Carolina, Kingsdown is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Bangkok, Thailand and Tokyo, Japan. Additional manufacturing and distribution centers are located in Winchester, VA; Muskogee, OK; Lakeland, FL; Stockton, CA; Toronto, Calgary and Vancouver, Canada; Derby, United Kingdom; Kuala Lumpur, Malaysia; Istanbul, Turkey; and Melbourne, Brisbane and Perth, Australia.