Kingsdown Expands Luxury Portfolio With Crown Imperial Line

Kingsdown, Inc. has stepped up its play in the luxury bedding arena with its six-model Crown Imperial Collection introduced at the High Point Market, positioning the new assortment as a rich complement to the company’s Passions Collection (which retails from $699 to $1,699), and Downton Abbey (which retails from $1,699 to $4,999).

The elegantly designed Crown Imperial Collection is handcrafted by skilled artisans in the company's Mebane, N.C. facility and incorporates a tufted silk and wool cover with embroidered crest featuring the Kingsdown crown ensconced within a wreath. The well-tailored hybrid line-up boasts a construction story of micro coils and pocketed coils combined with gel-infused memory foam for the ultimate in supportive comfort.

Priced to retail from $1,999 to $3,999 in queen - and featuring refined names like Empire, Sceptre, Crest, Imperial Mantle and Crown Marquis that bring to mind exquisite castles from a regal era - beds in Kingsdown’s Crown Imperial range from a 13-inch profile to a plush 16.5-inch profile. Each model carries a 10-year warranty.

“Detailed, luxurious, handcrafting is an important part of our 114-year legacy, and Crown Imperial builds on that tradition,” said Frank Hood, President and CEO. “Retailers and consumers see Kingsdown as an upscale, sumptuous bedding resource. Our unveiling of Crown Imperial solidifies us in that arena. Higher margin beds remain a key growth area in the bedding category, and we’re thrilled to add the luxury SKUs to give our retail partners an edge in the high-end sector.”

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About Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, N.C., is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, Texas; Winchester, Va.; Lakeland, Fla.; Stockton, Calif.; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Sereban, Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia.