Kingsdown Showcases Comprehensive bedMATCH Update
Kingsdown is spotlighting the latest version of its bedMATCH system at the Spring High Point Market. Designed to empower mattress shoppers, the new system uses 3-D technology to measure the body with a complete 360-degree scan in order to better connect consumers with the best mattress for their individual sleep and support needs.
More precise in its measurements, bedMATCH 3-D Fit has a newly designed retail kiosk that better displays the measurement process for consumers. Sleeker than the previous bedMATCH pod, the updated version also features a high-definition screen positioned above the bed that displays an avatar of the consumer’s body in 3-D.
“We’ve significantly moved the needle on technology created to help consumers find the best mattress,” said Frank Hood, chief executive officer of Kingsdown. “The updates have improved bedMATCH and put it light-years ahead of other diagnostic systems in the industry. The new bedMATCH clearly demonstrates how the measurements combine for a mattress recommendation and helps clear up the confusion that surrounds buying a new mattress.”
Kingsdown first introduced bedMATCH in 2011 to help guide consumers during their mattress purchase decision-making process. The system takes more than 1,000 calculations and uses 18 different statistical measurements on pain criteria, flexibility of lumbar curve, distribution of weight in various anatomical zones and more. The system also incorporates gender, height and other body specifications. Once the data is gathered and calculated, bedMATCH recommends a family of mattresses that will provide the appropriate support, using Kingsdown’s gold, green, blue and red designations for the various support levels. Upon making its determination, the new kiosk lights up in the gold, green, blue or red to signal the recommended mattresses for the consumer. A brand agnostic system, bedMATCH works with mattresses outside of the Kingsdown family of products.
“By using bedMATCH in their stores, retailers can help eliminate the stress and confusion consumers experience in buying a new mattress,” said Kevin Damewood, executive vice president of sales and marketing.
Retailers who have incorporated bedMATCH into their bedding departments see an average increase of more than $300 for queen mattress purchases.
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