Kingsdown is unveiling its new 17,000-square-foot showroom at the summer Las Vegas Market, along with over 25 new mattress designs in its Vintage, Insignia, Anniversary and Zedbed collections. More than twice the size of its former showroom, the new space will feature over 75 mattress SKUs in total, presented around a “Style and Substance” theme. Adding a new dimension, ZedBed’s premium artisan foam line will be brought to life by the Art of Sleep campaign and a sensory dreamscape display in the showroom’s front window.
The focus throughout the company’s new showroom is on the overall elevation of the sleep experience and shining a spotlight on the relationship between high-fashion, artistry and luxury. To this point, new fabric packages will make their debut in the elegant, hand-tufted Vintage Collection for the summer show, for a total of five differentiated aesthetics.
Reflecting its global and growing presence in the luxury sector, the company has created a dedicated area for exploring international opportunities, as well as space devoted to marketing communications promoting the Kingsdown and Zedbed brands.
The center of the showroom highlights Kingsdown’s proprietary technology with bedMATCH and Sleep Smart displays, along with a mixed-used social space dubbed the Kingsdown Café that offers hospitality throughout the Market.
“We have elevated the look and feel of many of our collections and our new showroom is reflective of premium, luxury branding,” said Frank Hood, president and chief executive officer. “Affluent consumers are redefining what luxury means to them today. They want products of real style and substance now, and the kind of restorative sleep experience that Kingsdown delivers night after night. We look forward to sharing that story with dealers and designers in this exceptional space.”
The company will host a ribbon-cutting ceremony in the new showroom on Sunday, with a cocktail celebration to follow.
Crafted from luxurious materials, Kingsdown’s flagship Vintage Collection combines exceptionally high coil counts and patented motion separation construction with latex and ultra-soft, breathable natural materials like pure cotton, ethically sourced New Zealand Joma Wool, Alpaca wool from Peru and genuine horsehair imported from the United Kingdom. Retails range from $3,499 to $12,999 in queen.
“Our Vintage Collection offers the kind of old-world construction rarely encountered today and is emblematic of our rich history of handcrafted perfection performed by generations of master artisans who take exceptional pride in a time-intensive manufacturing process,” said Hood. “Vintage epitomizes the kind of design, craftsmanship and exceptional materials that affluent consumers equate with luxury products of true style and substance.”
Insignia is a next generation luxury hybrid line, with eight mattresses in the collection and it too will highlight all new fabric selections at Summer Market. Set apart by Secure Stitch scroll quilting, fabrics are stitched up to two inches directly into the first comfort layer for enhanced durability that resists body impressions. Phase change materials are encapsulated within the surface layer’s cooling foams to absorb excess heat and continually regulate the skin’s microclimate, while performance fabrics and cooling yarns combine to keep the sleep surface cooler and more comfortable. Infused specialty foams positioned near the mattress core aid with cooling by pulling heat away from the sleeper. Wrapped coils with a posturized center third contour to the body and provide personalized support for sleep partners in the most important zones. Retails range from $1,399 to $2,699.
Anniversary, Kingsdown’s entry-level luxury collection, includes more than a dozen models in the lineup with four entirely new entries and retail price prints ranging from $699 to $1,399. Features include specialty foams infused with copper, gel, and graphite, wrapped coils, tri-zoned support, and the Fresh Comfort Quilt with cooling gel fibers on the surface of the mattress to help regulate body temperature.
For more information, visit kingsdown.com
About Kingsdown: Kingsdown, Inc., founded in 1904 and headquartered in Mebane, North Carolina, is a manufacturer of premium mattress systems that serves leading retailers across the United States and in more than twenty countries. Each Kingsdown product is manufactured using handcrafted techniques, combined with state-of-the-art research, materials, and equipment. Research and development, manufacturing and distribution facilities are headquartered in Mebane, North Carolina, with international offices located in England, Hong Kong, and Japan. Canadian manufacturing and distribution are based in Ontario, Quebec and Alberta. Additional manufacturing facilities are located in California, Florida, Texas, Virginia, Australia, Brazil, China, England, Malaysia, Mexico, Taiwan and Vietnam. In 2018, The Kingsdown Group was formed through the acquisition of Zedbed International, a leading foam mattress manufacturer, and the merger of Owen & Company with Kingsdown, Inc. to form one of the fastest-growing sleep technology groups in North America.