Kingsdown Expands MySide® Collection

In response to the accelerated growth of foam mattresses, Bob Hellyer , president of Kingsdown Inc., said “Consumer interest continues to increase and that’s pushing retailer requests for more variety in quality foam products.”

With that in mind, the company expanded its popular MySide® product line introducing four new models.

The enhanced MySide lineup includes mattresses with different combinations of visco foam, latex and gel. MySide mattresses are built with two individual sleep zones and four distinct postural support structures for pressure relief. This allows people to stay in one position longer for a deeper night’s sleep. Making MySide beds even more comfortable is the Cool Wave technology that allows them to sleep cooler than conventional foam mattresses.

The MySide mattresses also boast a newly engineered core that follows the same science, research, and diagnostic premise of MySide innerspring mattresses. Among the new models are a 3- gel mattress, 5- gel and visco mattress, 7- gel and latex mattress, and 9- gel, visco, and latex mattress. The manufacturer’s suggested retail price is $1,599 - $3,999 in queen.

“We’re rolling out four distinct models because consumer research makes it clear that not all foam is created equal. Different people require different foam combinations to achieve uncompromised comfort and support,” said Hellyer.

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About Kingsdown, Inc.: Kingsdown,  founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across the United States and in more than 20 countries. Each product is manufactured using handcrafted techniques combined with state‐of‐the‐art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane.