Kingsdown Enters The Boxed Bed Category

As sales continue to grow within the boxed-bed category, luxury bedding brand Kingsdown has created a roll-pack mattress that will provide its retail partners a competitive edge with a premium branded offering in the category. The boxed mattress was developed to enable retailers to market Kingsdown’s luxury brand in the category and the ability to rise above the flood of imported product coming in from Asia.

“Our retail partners invited us to develop a Kingsdown boxed-bed design that follows our brand quality ethos. The beds are built to Kingsdown standards with high-quality materials to provide support, performance and luxury not typically found in boxed beds,” said Frank Hood, chief executive officer of Kingsdown. “We know the Kingsdown brand quality resonates with consumers, and this new product lineup will delight a new buyer online.”

Priced to retail at $1,399 in queen, Kingsdown’s offering is designed to elevate the boxed bed category with a leading brand that consumers recognize for superior design and premium manufacturing. The new bed features Kingsdown’s notable quality, the unique embroidered cover features a soft, luxurious fabric and offers Cool-Touch technology. For additional cooling, the mattress features ventilated comfort layers, gel pads and high-density responsive foam infused with C3 temperature-regulating technology, designed to maintain a constant sleep temperature.

The mattress is packaged in a premium branded box sporting Kingsdown’s iconic crown logo.

“Kingsdown will disrupt the category with the high-quality, luxury features expected from us,” Hood said. “Our strategic entry occurs at a time when retailers are actively seeking differentiators in the boxed bed category as it continues to post impressive growth. We wanted to do something different and chose not to rush into the category, investing the time to develop a mattress that is truly worthy of the Kingsdown name. We are excited to meet the needs of this growing consumer segment with an elevated offering.”

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About Kingsdown: Kingsdown, Inc., founded in 1904 in Mebane, North Carolina, is a manufacturer of premium mattress systems serving leading retailers across the United States and more than 20 countries. Each product is manufactured using handcrafted techniques combined with state-of-the-art materials and equipment. Research and development, training, manufacturing and distribution facilities are headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Canadian manufacturing and distribution are based in Ontario, Quebec, Alberta, and British Columbia. Additional manufacturing facilities are located in Waco, Texas; Winchester, Virginia; Lakeland, Florida; Stockton, California; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. In 2018, The Kingsdown Group was formed through the acquisition of Zedbed International, a leading foam mattress manufacturer, and the merger of Owen & Company with Kingsdown, Inc. to form one of the largest and fastest growing sleep technology groups in North America.