The Donny Osmond Home brand has signed a license agreement that enables the King Koil to make and market a new mattress collection under the name of the highly acclaimed world entertainer Donny Osmond.
The multi-category home furnishings brand, Donny Osmond Home by Donny & Debbie Osmond, was launched in 2012 by Donny and his wife with the tagline, “Making Home and Family #1.”
The entire DOH collection, which today involves multiple licensed manufacturers and spans more than 500 furniture and home products, is dedicated to the same family and home values that made Osmond an aspirational icon through his more than five decades in music, radio, television and live entertainment.
“The Donny Osmond brand personifies trust, integrity and family focus not only in its tagline, but also in the range of licensed products that are designed to enhance harmony at home and to encourage family togetherness,” King Koil president and COO Dave Roberts said. “We share many of the values espoused by the DOH brand and we’re very excited to announce King Koil’s collaboration with Donny and Debbie Osmond and the launch next January in Las Vegas of a mattress line under the DOH umbrella.”
As a new licensee, King Koil will join a diverse group of nearly 20 quality companies that make comfortable, contemporary furniture and upholstery, rugs, lighting, wall art, bath and kitchen accessories, plus many other products for the home, all under the DOH brand.
DOH targets consumers 35 to 60—an age group dominated by home owners—with affordable products that are available in retail stores across the country and at authorized online retailers like Amazon.
“We warmly welcome King Koil to our brand family and are extremely pleased to be adding a mattress collection for the first time,” Osmond said. “At DOH, we’re committed to creating innovative products with premier quality and comfort, and to crafting uplifting brand messages that inspire families to spend more time together.”
About King Koil: A global bedding producer, King Koil is a Top 10 U.S. manufacturer and maintains an international licensing group that serves 80 countries. The company’s mission is focused on innovating and marketing meaningful sleep solutions and bedding brands.