King Koil Leverages Duck Dynasty Popularity with New Mattress Line
King Koil is bringing Duck Dynasty to the Las Vegas Market in the form of a new mattress collection. King Koil and A&E Networks have signed a license agreement allowing King Koil to manufacture and sell an exclusive Duck Dynasty bed line based on the reality TV series.
According to King Koil president and COO Dave Roberts, the new nine-model innerspring collection will be displayed in the producer’s newly expanded Las Vegas show space.
Expected to retail from $399 to $1,099 in queen-size, King Koil’s Duck Dynasty mattress line incorporates varying layers of gel-infused contour foams, memory foams and other premium comfort materials. The beds have variously quilted covers in cream and use fabric featuring Duck Dynasty’s trademarked brown/green camouflage duck pattern on the borders, handles and as decorative accents.
“Our objective is to provide retailers with a reasonably-priced line that has the brand pulling power to attract and engage the millions of loyal Duck Dynasty fans,” Roberts said. “We also want to capitalize on the 18-49 viewership that the series draws and to associate the King Koil brand with a youth demographic that represents both current and emerging customers.”
Based in Louisiana, the reality TV show portrays the lives of the bearded, Christian-centric Robertson family who became wealthy from the family’s Duck Commander business, which makes a duck hunting call of the same name. The show’s fourth season premiere drew 11.8 million viewers, becoming the most-watched nonfiction cable series in history. In its Las Vegas presentation, King Koil plans to leverage the popularity and powerful entertainment value of A&E’s Duck Dynasty brand.
The themed mattress collection will be accompanied by new Duck Dynasty retail TV commercials and local ad concepts; arresting life-size in-store signage, plus new headboard messaging and camouflage-accented top-of-bed accessories. Duck Dynasty interactive games, activities and giveaways are also planned for retailers visiting the showroom.
For more information, visit www.kingkoil.com.
About King Koil: A global bedding producer, King Koil is a Top 10 U.S. manufacturer and maintains an international licensing group that serves 80 countries. The company’s mission is focused on innovating and marketing meaningful sleep solutions and bedding brands.
