King Koil is heading to the winter Las Vegas Market with two new mattress line-ups, each targeting specific consumer demographics and needs. The company’s MHybrid Collection and Intimate Collection both feature quality foams, advanced support systems and fashion-forward styling.
Bolstering its assortment of hybrid beds, King Koil’s new MHybrid Collection features four mattress models that will retail for $1,699 to $2,799 in queen. These new mattresses combine gel-infused memory foams with a foam-encased, individually wrapped coil system to deliver a sleeping surface that is softer than a traditional innerspring mattress.
“The MHybrid is aimed squarely at consumers who aren’t interested in a firm mattress. This combination of luxurious foams helps create a softer surface that hugs the body while providing proper support,” said David Binke, chief executive officer of King Koil. “And the addition of gel or copper in the foam helps move heat away from the body and keeps the sleeping surface cool.”
The new collection will have a stylish feel on the retail floor thanks to its contemporary mattress ticking and top-of-bed presentation. “The fashion-forward look sends a message to the retail sales associate and the consumers that there’s something a little different about these beds,” Binke continued. “It makes them stand out in the sea of sameness on the sales floor.”
In addition to the MHybrid, King Koil will also debut its new hand-tufted Intimate Collection at the winter market. Representing a “new level of luxury for King Koil,” this line-up was designed to target the upper-end bedding market—with a price point that ranges from $2,499 to $4,999 in queen. The mattresses feature a variety of high-end performance foams and natural filling materials that are blended with the company’s proprietary coil system and a layer of micro-coils for added comfort and support. The hand-tufting adds to the collection’s aspirational appeal, as it is commonly found on mattresses retailing for thousands of dollars more. The proprietary Perfect Contour Reaction coil system, which consists of more than 1,000 encased coils, is enhanced with a layer of micro-coils to provide individualized support for sleepers of all shapes and sizes.