Less than a year after embarking on a historic transformation of its business model and opening its first-ever company-owned factory, mattress manufacturer King Koil has added 71 doors to its growing retail portfolio in the West. The company continues to expand its footprint with independent, regional partners as it ramps up production at its Phoenix-area factory.
The latest retailers flooring King Koil products include San Diego-based Mor Furniture For Less, Orange County, California-based Orange County Mattress and Fresno, California-based Mattress Land. King Koil products are also sold at Sit ‘N Sleep 39 locations throughout Southern California.
All four retailers are serviced from King Koil’s year-old factory in Avondale, Arizona, since opening its doors in the spring of 2018.
“As we continue our shift from a licensee model to a direct-to-retail manufacturing model in the U.S., it’s gratifying to see the support we’re getting from key retailers. The reaction to our new product line has been very robust and we are excited to see this increased activity in the western U.S.,” said David Binke, chief executive officer of King Koil.
Under the new business model, King Koil no longer has domestic licensees, and its products are made at either the company-owned factory in Arizona or through its strategic partnership east of the Mississippi River with Blue Bell Mattress Co., which has been a manufacturing partner with King Koil for more than 50 years.
About King Koil: A leading global mattress manufacturer, King Koil supports more than 30 licensees in more than 90 countries where King Koil mattresses are manufactured and sold. Headquartered in the Chicago suburb of Willowbrook, Illinois, the company has a long, rich history that reaches back to 1898 when Samuel Bronstein founded United States Bedding in St. Paul, Minnesota. What started out as six employees in a small factory has continued to grow. During the 1930s, U.S. Bedding improved the bedspring and was looking for a new name for its product. From there, the King Koil name was born.
About Mor Furniture: Mor Furniture For Less was founded in 1977 as a waterbed specialty store but transitioned into a full-line furniture retailer in the early 2000s. It now has 34 stores in seven western states. Mattress Land has 22 stores in California, Nevada and Idaho, while Orange County Mattress has 14 stores in Orange County and the Los Angeles area.