To celebrate its 129th Anniversary, Jamison Bedding, a single-family-owned mattress producer headquartered in Franklin, Tennessee, heads to High Point’s spring market firmly committed to serving its current customers, and intent on introducing others to its collections.
Launching at market, the specially branded Anniversary mattress collection includes a gel foam in Eurotop or tight-top styles. Its Eurotop and tight-top models are foam-encased innerspring mattresses that feature luxurious layers of comfort and super-soft foams, beneath a layer of gel foam. The mattresses are paired with a high profile, heavy-duty sustainable wood foundation.
Embracing the company’s American heritage, the special blue and cream Anniversary beds use knit covers, repeating the Jamison crest at the top with coordinating seersucker-inspired border panels on both the mattress and foundation.
In-store point-of-sale displays and a customizable 15-second TV spot, featuring company president, Frank Gorrell to complete the package. In the new commercial, Gorrell earnestly thanks consumers for their support for more than a century and promotes the specially priced, Anniversary beds, which will be available only for a limited time.
“Our market focus is to motivate retailers to come see our standout product designs, to experience the real value that Jamison offers and to learn more about the high-level service we’ve always delivered,”Gorrell said.
“We may be celebrating 129 years in the mattress business,” Hinman added. ”But we’re also demonstrating the exciting new Jamison of today. “We’re eager to prove how we really do ‘Make Sleep Different.’”
For more information, visit www. jamisonbedding.com.