Jamison Bedding is coming to High Point with a new mattress collection modeled after one of the most successful beds in the hotel industry and inspired by the company’s 40 years’ experience supplying sleeping comfort and support to hotels and resorts worldwide.
The specialty producer will present a new, five-model Hotel Resort™ Collection for consumers, aimed at bringing the same relaxation and respite appreciated by guests at finer hotels around the globe directly into American bedrooms.
“This is an affordable bedding line that not only captures the performance and feel of Jamison’s own premium hotel beds, but is meant to motivate shoppers to replicate and enjoy the restful resort experience in their homes all year long,” explained Ken Hinman, senior vice president of sales and marketing.
Jamison also will introduce at market an innovative new Arctic model at the top of its Gel Comfort™ Collection. The European zipper-style bed has a unique zoned design and features a knit cover that conjures the movement of an ocean current.
“We’re excited to bring these new concepts to High Point,” Hinman said. “As a smaller regional player, we know how vital it is to be inventive, original and relevant both in the products you develop and the stories and tools you provide retailers to sell them.”
New Jamison Hotel Resort™ Collection
Re-interpreted from its former Resort Collection, Jamison’s new Hotel Resort line offers a different sleep solution in each of its five models, which range from $999 to $1,599 in queen-size.
The three hybrid and two all-foam models incorporate Jamison’s exclusive high performance, seven-inch Hotel Resort foam core. Each hybrid model also features a new micro-coil layer—a smaller version of the Palladian Smart Coil® unit introduced in the company’s English Garden™ line last April.
At only 2.25 inches high, the wrapped coils of each Palladian Micro-coil unit are made from lighter gauge steel for more resilience and “soft responsiveness.” As in the original Palladian technology, the coils are connected at the sides but move freely at their tops and bottoms, molding to the body for personal conformance.
At the top of the Hotel Resort line ($1,599) is the “pure luxury” La Jolla hybrid model. The bed has two inches of soft Talalay latex atop the micro-coil unit. Other comfort layers are made from premium soft foams and polyester fiber.
At the $1,399 level, the Newport hybrid is the collection’s Eurotop model, which has a similar build to the La Jolla bed but features a thick layer of super soft foam, rather than latex, in the upholstery.
The $1,299 Amelia model is an all-foam bed that brings a “gel solution” to the Hotel Resort Collection. The mattress has a two-inch layer of high-density JGel™–Jamison’s proprietary gel visco foam—plus additional layers of soft foam and a silk blend polyester.
“We refer to the St. Simons model ($1,199) as the ‘authentic hotel bed,’” Hinman explained. “It’s the all-foam model in the series that most closely captures that very distinctive feel of ‘soft, supportive comfort’ you expect from a high-quality hotel mattress.”
The St. Simons bed also includes layers of super soft premium foams plus a convoluted foam layer in the quilt.
At the $999 opening price point, the Grand hybrid model is Jamison’s “ultimate hotel value” bed, featuring both super soft and convoluted foams near the sleeping surface.
Every model in the Hotel Resort series features premium quilted stretch knit fabrics in shades of nautical blue and pale teal. Three different fleur-de-lis patterns are used across the line to enhance the collection’s luxurious looks.
The fleur-de-lis design is particularly associated with the French monarchy and remains an enduring symbol of France and of fine European taste and style overall.
Finally, Jamison uses the company’s substantial, all-wood TruBalance® foundation—designed for strength and durability—under every Hotel Resort bed.
A dramatic new top-of-bed package for the line includes framed headboards showing enlarged, high-res photos of several of the world’s most stunning resorts.
The stagy, 3 x 4-foot headboards each feature an upscale resort that’s dedicated to one of the year’s four seasons.
“If we want mattress shoppers to relate to and covet the restful and luxurious resort sleep experience for themselves,” Hinman said, “then we need to create an in-store environment that evokes those emotions either through memory or imagination.”
Jamison’s POP program for the new Hotel Resort Collection also includes new pillow shams and foot protectors; wall-mounted resort imagery; backlit feature-benefit sign holders, plus an azure blue paint color for store walls which will be showcased in the company’s space 531 in the IHFC Main Building.
Retail advertising support will include direct mail inserts and local TV spots for dealer use.
Innovative Arctic Model Tops Gel Comfort™ Line
Jamison has developed an innovative, top-of-the-line Arctic bed for its popular Gel Comfort specialty collection, first presented by the penguin mascot Captain Cool in 2012.
At $1,999 in queen, the new 10-inch Arctic mattress features Jamison’s Hotel-Resort foam core, a support layer of high-density visco foam, plus an ultra-soft layer of the company’s JGel™ gel visco foam that’s convoluted on the bottom to create air passages, as well as hole-punched throughout to further promote air circulation.
According to Hinman, the hole-punching method results in a zonal perforation design that leverages the company’s JGel component in a new, more effective way.
“In the middle of the layer, the holes are smaller to preserve the bed’s support characteristics,” he noted. “At the head and foot ends, the holes are larger to lend a softer feel.”
Atop the mid or torso section of the GJel layer is a solid gel zone that’s also perforated, further enabling the mattress to breathe. This solid gel section enhances the density and support of the mattress and provides a substantial cooling benefit to the sleeper.
The bed’s components are glued together and encased in a non-quilted, zippered cover. The blue, teal and white stretch knit “mimics the ebb and flow of the ocean,” Hinman said. “We think retailers will agree that the fabric’s effect is spectacular.”
The new Gel Comfort Arctic model is recommended for use on a Jamison power base but is also available on the company’s TruBalance foundation.
For more information, visit www.jamisonbedding.com.
About Jamison Bedding: Jamison Bedding is headquartered here and operates a mattress manufacturing facility in Gallatin, TN. The company serves more than 400 retailers in the southeast U.S. and major hotels and resorts worldwide. Jamison’s “We Make Sleep Different” brand position reflects its longtime ethic of producing high quality products, expressed today in contemporary and appealing mattress designs that deliver superior values to both retailers and consumers.