Recognizing that retailers need robust values to drive business, International Bedding introduces a new series of thick, plush and smartly designed beds with solid selling stories, all at compelling price points. Designed to retail for $399 to $899, in queen, these mattresses can be merchandised and aggressively advertised among retailers’ existing International Bedding line-ups to attract mattress shoppers and close more sales.
Also on tap for viewing market are several distinctive new Europa beds that will showcase fashion-forward treatments, colors and patterns. The Europa line is known for exceptional design and comfort, achieved through a foam-encased, individually wrapped coil system and a Vertical Support System, which maximizes the performance of each bed layer.
Presenting unique materials and looks, the Europa introductions will range from premium to luxury designs at retails from $799 to $1,599 in queen.
With these new mattresses International Bedding is excited to offer retailers further offerings to reach consumers at various price points.