“Headless” Dog And Owner Win Verlo Contest

Thanks to some imaginative costume designing, a 100-pound dog and her owner are sleeping in new beds from Verlo Mattress. “Rhode,” a 7-year-old female mastiff mix, took first place in a Halloween costume contest for dogs jointly sponsored by Verlo and the Wisconsin Humane Society  to celebrate a new Verlo showroom opening in Racine, Wis.

“I saw the contest on Facebook,” said Jennifer Perman, a Kenosha resident and longtime employee of Racine County Courts. “I always make her a costume every year and she doesn’t seem to mind dressing up.”

In past years, Rhode has dressed up as a princess, a deer, a superhero, a biscuit bandit, and a stink bomb.

During “Dogtoberfest,” dog owners submitted photos of their pets in costume on the Verlo Greenfield store Facebook page. Verlo staff determined the winning photo.

“We had 31 entries - 22 dogs and one cat – with several dogs in multiple costumes, but Rhode was the clear winner,” said Dirk Stallmann, president of Verlo. “We’re happy to award Jennifer with a custom-made v3 queen bed and box spring and a new bed for Rhode while also helping the humane society.”

The Milwaukee-based direct-to-consumer bedding company donated $2,500 to the humane society, matching customers’ donations during the month of October.

The “Dogtoberfest” celebration marked the opening of Verlo’s new showroom in Racine next to Ulta Beauty in the Village Center Station Shopping Center at  5630 Washington Ave. Verlo had planned to make the move in April but paused those plans as part of the state’s Safer at Home response to the pandemic.

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About Verlo Mattress: Founded in 1958 by two men who named the company for their wives (Verna and Lois), Verlo Mattress has 21 locations in Wisconsin and 10 more in Georgia, Illinois, Iowa, and Missouri. Verlo is passionate about helping people find the right sleep products – at the best prices – because so much depends on a good night’s rest. Verlo mattresses are built in local Verlo factories, sold at consumer-direct prices and serviced locally with a Lifetime Comfort Guarantee. For Franchise opportunities, contact franchisedevelopment@verlo.com or 414-312-5036.