As the U.S. economy continues to rebound following the nationwide shutdown due to COVID-19, Gold Bond Mattress Co. is seeing growth in the demand for higher priced, better made mattresses. The company has seen a 23 percent uptick in sales of its high-end products over the last few months.
There are many factors that have contributed to this trend. Consumers who typically shop in the upper price points have experienced little impact from the pandemic, and many long-time city dwellers in the Northeast are fleeing to invest in homes in the suburbs. Home buying, coupled with the amount of time consumers are spending at home, has resulted in a move to feather their nests with new home furnishings and mattresses. As such, Gold Bond has seen an increase in demand for higher price points and American-made mattresses.
“Upper-end consumers in today’s market are looking for better goods and our retailers are turning to us to fill the need,” said Robert Naboicheck, president of Gold Bond Mattress. “Let’s remember that for many families, staying home for six months or more means less money spent on clothes, commuting and vacations. They are investing that money into their homes and we are seeing the benefit of that trend.”
Gold Bond’s Smart Luxury and Smart Hybrid collections have been leading the company’s orders. Built with Leggett & Platt’s Bolsa unit with Quantum Edge coils, these innerspring mattress options are comfortable, supportive and durable. They are also crafted in Connecticut with American-made materials, another key selling point for consumers.
The Smart Hybrid innerspring series retails from $2,499 to $2,999 in queen while the Smart Luxury innerspring models are priced to retail from $1,999 to $2,499 in queen. The company’s Venice mattress, which offers one of the highest coil counts available, has also been in high demand. That model is priced to retail at $1,599 in queen.
“Retailers are looking for better goods to sell, not only to meet the wants and desires of consumers, but to help boost their overall margin,” Naboicheck said. “As mattress sales have continued to soar over the last few months, we’ve spent a great deal of time working closely with our partners to fulfill their product needs. With our exclusive, select distribution and little online presence, our retail partners are able to secure significantly higher margins.”