Gold Bond has expanded its popular two-sided mattress portfolio with new offerings that will be showcased at the fall High Point Market. The line features updated quilted ticking as well as the high-quality comfort and support both retailers and consumers look for in a mattress.
With pricing that starts at $499, the three new models allow retailers to floor a wider variety of offerings with prices above and below the Chelsea Limited Edition, one of the company’s best selling mattresses.
All models in the two-sided program use the company’s signature support system, featuring steel edge support and 416-coil 13-gauge innerspring units for ultimate comfort, and plush circular knit ticking. The new entry models into the series are the Lenox and the Lenox Pillow Top, which have a retail price of $499 and $549. The Hartford is priced at $599 and is available in plush and firm models. As a step-up to the Chelsea Limited, the new Northfield, features two-inches of polyester fiber, one half-inch of FR cotton fiber, three-inches of super soft HR foam in the quilt, and two-inches of HR soft support foam in the build up. Available in plush, firm and pillow top, the Northfield retails for $799.
“The key to retail success is differentiation. As the big sleep shops get bigger, our customers—the independent retailers—need to floor products that appeal to consumers on all levels and aren’t sold anywhere else,” said Gold Bond President Robert Naboicheck. “With these new introductions, our goal was to round out the product offerings in our popular Chelsea Collection. Using the line’s best seller as a base we designed product to fill price gaps above and below the Chelsea Limited, creating a solid and seamless product line-up. Retailers can now offer more models and a wider variety of price-points without sacrificing quality.”