Gold Bond Doubles Down On Durability Amidst A Growing Trend Of De-Specing
Gold Bond is doubling down on its commitment to delivering durable mattresses to counter what it sees as an industry trend of manufacturers de-specing product due to supply chain issues and increased cost of raw materials.
“Consumers and retailers won’t tolerate returns from body impressions. They have become the bane of every retailer’s existence and they are flocking to more durable mattresses to counter the problem,” said Robert Naboicheck, president of Gold Bond. “We are seeing an uptick in sales of our two-sided beds and our premium mattress collections. Consumers want mattresses made to last, not products where body impressions begin to emerge weeks or months after purchase.”
In the durable mattress category, Gold Bond offers a range of options including the Venice, Smart Luxury Series and Buckingham collections—which are now joined by the new organic Magnolia line. All three are part of the Sacro line support collection and share the common core of Leggett & Platt’s 1057 coil Bolsa spring unit with quantum edge. Ranging in price from $1,199 to $3,499 in queen, the collections also come with a 15-year full warranty. These top selling mattresses are the heart of Gold Bond’s premium program for retailers as well as its successful hotel program.
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