With consumer interest in hybrid products growing, Glideaway Sleep Products will introduce two models that feature a number of new innovations in fabric, components and design to its Intuition Collection from Sleepharmony at the Winter Las Vegas Market.
The first generation products in the Intuition Visions collection, the 10-inch Unity and 12-inch Embody hybrid mattresses, both feature the Synergy Support System. This unique system features a combination of Sleepharmony Cool Response memory foam and pre- compressed seven-inch individually wrapped, steel, pocket-coils. Designed with a sleek, contemporary aesthetic, the new beds retail from $799-$1299 in queen and flaunt a charcoal and white swirl-patterned, stretch-knit ticking with complimentary charcoal upholstery side panels. The covers are treated with bacteria-fighting Silver and cooling Regulate treatments for a fresher sleep environment.
“Hybrid offerings are the front runners in the specialty sleep category because they offer the best of the newest bedding technologies in one product. It seemed only natural to introduce hybrids into our successful Intuition Collection, as it already featured some of the most innovative sleep materials available today,” said Glideaway Vice President of Sales Dan Baker.
Like the other models in the Intuition line, the new models conform to the company’s Point-of-Purchase (POP) initiative, “The Five Good Sleep Components Guide,” which was developed as a retail sales tool to help educate consumers on what they should be looking for when purchasing a mattress or pillow. The combination of innovative materials, eye-catching styling and coordinating top-of-bed POP help the Intuition Visions mattresses stand out from other models and ensure a higher margin per sale.
“Retailers continue to see significant success with hybrids, a great option for couples with different mattress preferences,” Baker explained. “By offering product that contains two bed technologies and feels, our retailers can differentiate themselves from their competitors and appeal to an even larger customer base.”