GhostBed’s Venus FIT Layer Technology Drives Retailer Interest
GhostBed, an online mattress retailer and manufacturer of boxed beds, said retailer interest in its six-model Venus Williams mattress collection has been “outstanding” due to its exclusive Venus FIT (far infrared technology) layer, a heat-activated element that absorbs body temperature, resulting in a better night’s sleep.
Designed to promote recovery, performance and health through its proprietary FIT layer, the one-of-a-kind collection was recently introduced in January. In addition to the Venus FIT layer, the mattresses also feature an eco-friendly cover made from recycled plastic bottles and GhostBed’s proprietary bio-foam layer – combining the comfort and cooling associated with GhostBed with the advanced sleep technology of far infrared.
“Retailer interest to our product has been outstanding,” said Marc Werner, CEO of GhostBed.
“A medical team was commissioned to conduct testing and analysis of the Far Infrared Technology Gel Additive application with a specified viscoelastic polyurethane foam component to analyze the human health and wellness benefits associated with this technology. The first part of the analysis was conducted in a clinically-controlled environment by a certified licensed thermographer, where thermal images were taken of a test subject prior to and after exposure to the technology; while the second part of the analysis, conducted by a Doctor of Oriental Medicine, evaluated the associated health and wellness benefits of exposure,” he added. “After 30 minutes of use with the technology, a net average body temperature increased by 1.26 degrees Fahrenheit. Medical research has shown that by regularly increasing the core temperature of the human body by less than 2 degrees Fahrenheit, the human immune system is improved up to 30%.”
Catering To D2C, The Collection Exudes A Sporty, Thoughtful Aesthetic
The collection caters to direct-to-consumer and wholesale audiences. The the 12-inch Legend model, created for the direct-to-consumer marketplace, combines the Venus FIT layer with a soy-based bio foam layer. The model is available as a hybrid design, with individually wrapped springs, or as an all-foam design. The Legend mattresses are available for purchase through GhostBed.com.
The wholesale collection features four models, available in 13-inch and 14-inch profiles, as either hybrid or all-foam designs. The mattresses include the proprietary Venus FIT layer, a Ghost transition layer that provides additional pressure relief and support, and the sustainable ultra-cooling cover.
Aesthetically, GhostBed tapped into William’s fashion and interior design background to produce the mattresses, which stand out on any retailer’s showroom floor. The colors, sustainable fabrics, ticking and internal components were each handpicked by Williams to match her keen sense of style mixing high fashion and performance.
“When we first began designing this collection, I knew I wanted to highlight the importance of rejuvenation through a healthy night’s sleep and how it impacts daily performance,” said Williams. “We knew we had to use only the best, highest-quality materials in order to create a product that would really make a difference in someone’s life. I am so proud of what GhostBed and I have created.”
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About Venus Williams
With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sports. In addition to her athletic success, Williams parlayed her fine-tuned business acumen with her healthy competitive spirit into two successful design ventures: lifestyle and fashion-forward activewear brand EleVen by Venus Williams and full-service commercial and residential interior design firm V Starr. Williams holds a Bachelor of Science in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale.
About GhostBed
GhostBed’s parent company, Nature’s Sleep, has been a mattress industry leader for more than 15 years, focusing on high-quality, low-cost sleep products. With expert craftsmanship and superior materials designed for comfort and durability, GhostBed offers an affordable alternative in the online mattress marketplace. With a laser beam focus on customer service and satisfaction, GhostBed ships in 24 hours from 15 coast-to-coast distribution points in the U.S. and two distribution points in Canada.
