Sleep Retailer
  • News
    • Industry
    • Sleep Shopper
    • Mattress
    • Accessories
    • Marketing
    • Materials
  • Magazine
    • Current Issue
    • Archive
  • Newsletters
    • eNews
    • Snooze News
  • Shop
  • Subscribe
  • About
  • Search
  • Menu Menu
Accessories, Mattress

GhostBed To Showcase Enhanced Venus Williams Collection

GhostBed is adding tech and design innovation to its 13-inch “Volley” and 14-inch “Serve” SKUs in its Venus Williams collection, and adding a pillow option for retailers. All the products will be featured at the summer Las Vegas Market.

The six-model Venus Williams collection was designed to promote recovery, performance and health through its proprietary FIT (far infrared technology). In addition to the Venus FIT layer, the mattresses also feature an eco-friendly cover made from recycled plastic bottles and GhostBed’s proprietary bio-foam layer – combining the comfort and cooling associated with GhostBed with the advanced sleep technology of far infrared.

With three hybrid and three all-foam models, the collection caters to direct-to-consumer and wholesale audiences. The tech and design changes include adding a laminated FR solution instead of a traditional sock, which enhances the feel and performance of the ticking, and changes in the tailoring detail, such as a deeper waterfall design, which improves mattress recovery. 

The hybrid pillow, which is filled with a premium blend of memory foam, latex and fiber, will feature the same cover as the mattresses in the Venus Williams collection to complement the line. The combination of materials ensures a consistent shape, helping to alleviate any pressure and provide constant support.

“We have been working very closely with our dealers since the line was introduced earlier this year. They wanted a pillow with many of the mattress features to complement the collection, and they provided important suggestions in the design and technology we use in the line,” said Alan Hirschhorn, executive vice president of GhostBed.

With seven Grand Slam titles, five Wimbledon titles and four Olympic gold medals, tennis champion Venus Williams is one of the most accomplished and inspiring women in the history of sports. In addition to her athletic success, Williams parlayed her fine-tuned business acumen with her healthy competitive spirit into two successful design ventures: lifestyle and fashion-forward activewear brand EleVen by Venus Williams and full-service commercial and residential interior design firm V Starr. Williams holds a Bachelor of Science in Business Administration from Indiana University East and an Associate of Science in Fashion Design from The Art Institute of Fort Lauderdale.

For more information, visit ghostbed.com

About GhostBed: GhostBed’s parent company, Nature’s Sleep, has been a mattress industry leader for more than 15 years, focusing on high-quality, low-cost sleep products. With expert craftsmanship and superior materials designed for comfort and durability, GhostBed offers an affordable alternative in the online mattress marketplace. With a laser beam focus on customer service and satisfaction, GhostBed ships in 24 hours from 15 coast-to-coast distribution points in the U.S. and two distribution points in Canada. 

July 15, 2022/Accessories, Mattress
Tags: Ghostbed
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
https://sleepretailer.com/wp-content/uploads/2022/07/GhostBed-Venus-Williams-2.jpg 931 800 sleep /wp-content/uploads/2021/09/Sleep-Retailer-Logo.jpg sleep2022-07-15 12:19:552022-07-15 12:19:55GhostBed To Showcase Enhanced Venus Williams Collection
You might also like
Winter 2022: Mattress & Bedding Industry Trends
GhostBed Luxe GhostBed Named Best Cooling Mattress For Back Sleepers By Reader’s Digest
GhostBed Opens First HPMKT Showroom

FOLLOW US

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Sleep Retailer is published quarterly by Blue House Sales Group, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide.

The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows: Sleep Retailer c/o Blue House Sales Group, LLC based at WeWork, 1835 7th St. NW, #210, Washington, DC 20001.

Sleep Retailer is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.

Sleep Retailer © 2023. All rights reserved.

July 14, 2022SR_eNews_HeaderMcRoskey Introduces New Special Edition Sales Tool
Scroll to top