Ghostbed Enters Smart Bed Segment

GhostBed is poised to launch the new Ghost SmartBed this summer—a move that propels the brand into the “smart” mattress category. Constructed using materials and technologies that allow a person to customize their comfort levels, the new mattress also collects data intended to measure the user’s sleep experience throughout the night to help them achieve a more restorative night’s sleep. 

“The Ghost SmartBed will establish a significant presence for us in the fast-growing field of smart bedding,” said Alan Hirschhorn, executive vice president of sales for GhostBed. “It also puts us front and center with consumers whose health concerns have been heightened by the COVID-19 pandemic. Consumers want to know more about their sleep habits because they see the relationship between sleep and overall good health—and now we can offer them a bed that provides key information about the quality of their sleep each night and allows them to fully customize their bed to their desired comfort setting.” 

Designed with 2,000 zone detection points under each side of the mattress surface, the Ghost SmartBed uses sensors to monitor respiration, position and movement through GhostBed’s Ghost Vision technology. The SmartBed’s support system consists of five medical-grade air chambers, which independently react to make automatic adjustments to head, shoulder, torso, hip and leg comforts in real-time by way of the company’s Ghost Relay technology. 

Accompanying the mattress is the Ghost Smart App, which collects sleep experience data and controls the comfort settings delivered by the air chambers. Users can download the app onto any smartphone or tablet. The SmartBed gives each person the ability to independently adjust all five zones to meet their individual preferences—and provides both of them with a complete Bio-Metrix picture of how well they sleep throughout the night. 

GhostBed’s Smart Bed Technology will debut within the top-selling 3D Matrix model, which features a surface constructed in a honeycomb pattern that is infused with gel polymer and stretches in every direction to distribute weight evenly and absorb excess heat through the night. Above the air chambers support system are three layers of gel memory foam, which enhance the bed’s cooling properties and add a further dimension to its comfort levels. The mattress is adjustable base compatible and offers a versatile modular construction. Each bed is delivered to the customer with white-glove service and the added support of set-up assistance from trained delivery personnel for both the bed itself and accompanying app.