ES Kluft Showcases Three Luxury Brands At Summer Market
Coming on the heels of a strong first quarter, E.S. Kluft & Company will showcase its popular collections at the summer Las Vegas Market. Within its two showroom locations, the company will spotlight the latest from the Kluft, Aireloom and Marshall Mattress brands.
“After a year that so far has exceeded our expectations, we’re hearing that luxury bedding continues to be in high demand and is outperforming the industry,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “Our retailers are telling us that the consumers who are shopping for mattresses now are willing to spend more for quality mattress because they see the importance of investing in their health and well-being.“
Aireloom Preferred
The top-selling Aireloom Preferred Collection is rooted in the brand’s 80-year California legacy of handcrafted design. It includes the patented Aireloom Lift, which features a natural chamber between the springs and the mattress top that allows every element to breathe. When the chamber meets the layers of luxurious materials, the bed completely synchronizes with the user’s body, providing a feeling of lift for added comfort and support. Aireloom Preferred models contain the highest quality materials for ultimate comfort, superior support, air circulation and temperature management. The collection is priced at retail from $3,899 to $7,199.
Aireloom Pacific Palisades
The Aireloom Pacific Palisades collection’s signature handmade design introduces a fresh look paired with specialty foams and individually wrapped coil construction. Priced at retail from $2,699 to $3,699, the Aireloom Pacific Palisades collection is the opening price point for Aireloom—providing more options for retailers to reach consumers interested in luxury products.
Kluft National Collection
The Kluft national collection features the patented Kluft Standard construction. The lineup is handcrafted with the finest natural materials such as cashmere, horsehair and organic cotton, individually inserted hand tufts and nested pocket coil systems for maximum pressure relief, support and natural comfort. Priced at retail from $7,199 to $20,499, the luxurious collection is finished with exquisite Belgian Jacquard Damask covers that complete its elegant and sophisticated look.
Marshall Mattress National Collection
The Marshall Mattress national collection features a modern yet rustic, Canadian chic aesthetic. Building on its legacy of more than 120 years, the collection is handcrafted with high attention to detail using the finest natural materials and superior construction. That includes the original patented Marshall pocket coil system, an innovation that set the future course for the mattress industry and remains the pinnacle choice for reliability and craftsmanship.
The Marshall Mattress national collection is priced at retail from $2,999 to $6,399.
New Digital Initiatives
E.S. Kluft is continuing to invest in digital initiatives to strengthen its online presence and support its retail partners. The new Kluft Mattress website blends elegant design and exclusive content with a flawless multi-device experience. In addition to a redesigned store locator and detailed product, manufacturing and materials information, the site will soon offer a consumer review section and a sleep guide.
E.S. Kluft also is introducing local digital advertising campaigns to complement retailers’ current advertising efforts, driving website visits and in-store traffic. These include multi-media campaigns with location-based display, paid social and YouTube advertising. After testing the program in 2021, Kluft has plans to expand the experience to additional key partners in different areas of the country in 2022.
Visit kluftmattress.com, aireloom.com and marshallmattress.com
