ES Kluft Invests In Specialty Sleep With Expanded Collections

E.S. Kluft & Co. has updated two of its Aireloom collections, creating two all-foam lines. Featuring the next generation of cutting-edge sleep technology in its Synchronized Support and Adapt-and-React Collections, Kluft is making the move to appeal to consumers who are looking for the same quality design, construction and craftsmanship in specialty bedding, as they are accustomed to with innerspring products.

For the Synchronized Support collection, Kluft is introducing a new foam line to compliment its original innerspring line. Virtually indistinguishable in its look and feel from the original collection, this addition caters to the consumer searching for a foam mattress with a superior comfort feel. Constructed using the company’s patented open-chamber design for maximum comfort, each mattress will feature a high-density zoned foam core that duplicates the properties and feel of an innerspring mattress. The line incorporates organic cotton for increased breathability, a layer of airegelle for its cooling benefits, plus layers of Talalay Latex. The collection is completed with elegant Belgian damask fabric and a hand outer-tufted design.

The Adapt-and-React Collection is now being offered entirely as a specialty foam collection with seven models. Adapt-and- React combines modern styling and high performance technology. The line features airegelle and unique temperature regulating technology to store and release heat on demand. This works to cool a warm sleeper and warm a cool sleeper in the same bed, effectively helping two partners sleep at their optimal body temperatures. Each mattress in the collection is finished with a designed heavy-weight, double-knit zippered cover that compliments the comfort feel of the foam core.

“We developed these new lines in direct response to our retailers who asked us to create a more luxurious line of foam mat- tresses than were currently available on the market,” said E.S. Kluft & Company President and CEO Earl Kluft. “This move does not diminish our commitment to innerspring, but rather a desire to help our retailers by leveraging our superior design and craftsmanship to now offer a higher-quality product in the specialty category.”

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