This upcoming Winter Las Vegas Market, Englander Sleep Products will present two line introductions specifically designed to give retailers a competitive edge with superior products at selling prices that are being aggressively promoted in their local markets.
“We know we can offer better quality products than our competitors at the same prices,” noted company president and CEO Kevin Toman, “and that’s the same strategic opportunity we want to give our retailers.”
Englander will highlight its redesigned Tension Ease orthopedic collection, emphasizing “Less stress. Less pressure. Better Sleep,” and will also launch a new, four-bed Body Form gel-infused memory foam specialty line that allows retailers to promote extremely competitive price points.
The updated, four-model Tension Ease collection incorporates new and better components like gel memory foam and latex and offers individually encased coils for optimum comfort and support, a patented zoning design to relieve pressure points, plus Douflex reinforced coils at the edge that provide the fullest possible surface support. Priced to retail from $599 to $999 in queen, this revised line is well below where the collection formerly had been positioned ($699 to $1,199). Styles range from the top-of-the-line pillowtop featuring layers of latex and gel memory foam to the entry-level Eurotop design with gel-infused poly foam. All four models include side handles and eco-friendly, naturally-breathable and moisture-absorbing Tencel fiber in the quilted knit covers. Primarily dressed in white-on-white with some green tones, the collection has the updated Tension Ease logo on its borders and will be shown with all-new point-of-sale materials.
Also intended to give Englander retailers a clear advantage in their markets is the producer’s new, affordable, all-foam Body Form program.
“This is a four-bed collection that enables dealers to offer combinations of gel-infused memory foams, high-density poly foams and super-soft foams from only $499 to $799,” Toman noted. “It’s one of the most demonstrable and attractive values in the specialty segment that we’ve ever offered. We expect these new Body Form beds to perform exceptionally well against other gel offerings in the marketplace.”