Englander Sleep Products will present at the Summer Las Vegas Market a new Posture Support Plus collection for athletically built or plus-size sleepers, as well as a new Energy Health Solutions line aimed at providing retailers with highly attractive and promotable mattress values.
Offered in three new models and two comfort choices, Englander’s Posture Support Plus products, brand identity and in-store marketing materials have been completely redesigned to attract the growing segment of larger sleepers who are looking for extra support and comfort.
Available in both pillow-top and tight-top styles, the new foam-encased Posture Support Plus beds use Englander’s patent-pending Dual Coil construction: a three-zone, fabric-encased coil unit that’s securely fastened to a second heavy-gauge coil unit underneath. The top unit conforms to the body for added comfort; the bottom unit delivers extra strength, support and durability. The line’s upholstery layers, which include combinations of extra firm, high resilience poly foams, natural latex and gel memory foam, are firmly attached to the Dual Coil unit at the bottom to minimize material shifting and body impressions.
With a new logo and the brand tagline “Big on Comfort. Big on Support,” the Posture Support Plus collection features quilted, stretch knit covers in spa blue and white with coordinating plaid side panels. Carrying a 20-year full warranty, the line will be shown with matching top-of-bed accessories, new in-store promotional materials and retail advertising formats.
Also on tap for market is Englander’s new Energy Health Solutions collection—a four-model innerspring line expected to retail at aggressive price points. The beds, which combine multiple poly foam layers and densities, are designed “to help our retail customers be as competitive and responsive as possible in their local markets,” noted company CEO Kevin Toman.