Massachusetts-based, Englander Sleep Products has launched a line of hybrid specialty gel beds called LifeStyle™, along with new gel-based Tension Ease® and Anniversary models. With the new lines, Englander offers a sweeping presentation of gel foam mattresses retailing from $499 to $1,899 in queen.
The LifeStyle, Tension Ease and Anniversary gel lines will be showcased in the company’s new C-1596 market space. At nearly 6,000-square-feet, the contemporary showroom is designed to capture the movement and energy reflective of the varied lifestyles a retailer sees in their customers.
“Today’s shoppers are attuned to the benefits of both sleeping comfort and coolness,” noted Kevin Toman, Englander CEO and president. “As such, we’re excited about our expanded gel products and the merchandising and marketing opportunities they will afford a variety of retailers.
Developed for major retailers as a profit-producing gel option, Englander’s new three-model LifeStyle mattress collection is the producer’s first nationally specified line of hybrid mattresses.
Expected to retail from $1,299 to $1,899 in queen, the new collection uses a high-density poly foam base and a micro encased-coil layer in combination with multiple foam layers, including reticulated foams for optimum air circulation and “racetrack” foams for firm edge support.
At the top of the LifeStyle line is an “ultra-luxury comfort” mattress that incorporates layers of latex and gel-infused memory foams. The “luxury plush” mattress has a gel memory foam layer for extra comfort while the “luxury firm” mattress offers a higher density gel foam for increased support. All models feature sturdy wood foundations and cotton knit covers with ventilated side panels for added coolness and breathability. Waterfall-style edge treatments, branded pillow shams and foot protectors, plus a number of new point-of-sale materials—including a lighted, three-tiered display sign—complete the line’s in-store presentation.
In addition, Englander has revamped its encased coil Tension Ease mattress collection and will introduce gel foam across the four-model line.
Designed specifically for “stress-free sleep,” the new Tension Ease beds feature a gel poly foam in the first three models and two inches of gel memory foam in the top model. Available on wood foundations, the series is expected to retail from $699 to $1,099 in queen.
Tension Ease beds incorporate high tensile steel coils encased in a dense fabric, which minimizes noise while maximizing unit strength. The wrapped coils are ultrasonically welded together and along the top to create a highly durable mattress core.
“These bonded coils adjust to a sleeper’s height and weight, relieve pressure on the body and decrease motion transfer,” Toman explained. “Introducing gel foams into the Tension Ease line augments its performance by adding the benefit of a cool sleep.”
Lastly, Englander is incorporating gel foams into two new aggressively priced Anniversary beds. Expected to retail at $499 in plush and $599 in a pillow top design, the Anniversary mattresses feature innerspring cores plus combinations of poly foam and gel foam layers.
“Consumers identify gel as a desirable mattress component,” Toman said. “Our market objective is to give retailers a number of exceptionally strong gel stories to promote and sell.”