Comfort Solutions has re-designed the front of its market showroom to give first position to its ultra-high end Natural Response latex mattress collection—the specialty line the company now describes as “the embodiment of ‘out-of-the-box’ luxury, comfort and beauty.”
The five-model collection, which uses proprietary components and designs focused on ease of natural movement during sleep, now features two-tone, channel-quilted side panels; complementary leather-like topper attachments; abstract, sculpted knit covers and new bolster, pillow and foot protector designs with upholstery treatments, among other highly differentiating design details.
“Inside and out, Natural Response truly sets itself apart not only from any other line we make, but also from any other collection on the market,” Roberts said.
Retailing from $2,495 to $4,995 in queen, Natural Response mattresses “are intended to impress consumers seeking the epitome in sleep luxury and comfort, and to deliver highly elevated margins to retailers who floor them,” he added.
The spa-inspired line will be showcased and stage-lit in a Zen-like environment in keeping with the beds’ “serene yet stunning” design.
New covers and cover treatments were unveiled for the Comfort Solutions Extended Life™ line by King Koil.
Positioned as “The Ultimate No-Sag Mattress™” and carrying a 25-year prorated warranty against sagging or body impressions, Extended Life models will show sculpted knit covers in abstract patterns, accented by a light brown, herringbone fabric used for borders and accents. The beds also feature handles on each side.
“We’ve made no changes in the construction or design of this line and we continue to believe that there’s no bed in the world more durable than Extended Life,” Roberts said.
For more information, visit www.comfortsolutions.com.
About Comfort Solutions: A global mattress producer and name, Comfort Solutions has 10 domestic and 38 international licensees, serving more than 80 countries. Each is committed to helping drive business for its retail customers through relevant and innovative brands and programs. Under its “Never Stop Dreaming” brand message, the company markets multiple branded collections that also include King Koil®, iMattress™ and Laura Ashley®.