Eight, a technology company focused on improving sleep, recently announced the launch of an interactive design studio that will enable custom ordering of its signature Smart Mattress. Allowing consumers to customize the firmness of both sides of the bed, the virtual, immersive purchase experience is available at eightsleep.com.
“At Eight we continue to strive to be a leader in sleep innovation. We started with the world’s first smart mattress. Next, we wanted to create the ultimate customer experience and take the personalization of sleep to the next level,” said Matteo Franceschetti, CEO and Co-Founder, Eight. “With the launch of the Design Studio, we are reinventing the traditional online purchasing process of a mattress, allowing customers to build their own beds because we know that one size does not fit all.”
The new feature allows customers to select between building a mattress with one firmness across the entire bed or different firmness levels for each bedside — a setup ideal for couples planning to share the mattress. The firmness options available are soft, medium and firm, individually for each side of the bed.
Every mattress comes paired with Eight’s proprietary sleep improvement technology, which allows users to understand and improve their sleep habits from the ease of a mobile app. Using embedded and undetectable high-tech sensors, the mattress tracks biometrics during sleep to deliver a comprehensive sleep report each morning. Among the stats included are heart rate, respiratory rate, deep and light sleep and time slept. Eight’s AI-Powered Sleep Coach goes one step further by analyzing sleep data in conjunction with over 2.5M data points from other users to deliver personalized insights and recommendations on how to optimize an individual’s sleep habits. The company has analyzed over 200 billion data points and uncovered findings that are built into the recommendation engine of the sleep coaching feature.
In addition to sleep tracking, the Eight Smart Mattress offers bed warming, smart alarm, and integration to smart home devices including Amazon Alexa and Nest. Customers can add accessories to complete the experience, ranging from the Simple Foundation to pillows and a waterproof protector.
Customized mattresses start at just $999. Financing is available for as low as $56 a month with 0% APR for 18 months and shipping is complimentary. To ensure that every customer is confident in their purchase, Eight offers a free 100 Night Trial. If the customer doesn’t like their bed, they can return it for free.
About Eight: Founded in 2014 and based in New York City, Eight is bringing the biggest technological evolution that sleep has seen in the last 300 years. Named one of the Most Innovative Companies in Consumer Electronics by Fast Company, Eight is redesigning the traditional concept of a mattress, by developing cutting-edge AI and machine learning models to track bio signals during sleep with the goal of optimizing body recovery and rest.