Eden, a new natural sleep product brand, has officially launched its affordable natural bed option within the North American market. Parent company, Idle Group, a direct-to-consumer bedding and furniture holdings company operating in North America, Europe and Asia, aims to offer sleep products for every type of sleeper. Eden was created to provide quality products for the eco-conscious and wallet-conscious consumer seeking bedding options crafted from premier all natural materials.
Eden encourages consumers to bring nature into their homes and in doing so, ‘find their personal Eden.’ Eden is an oasis for consumers to sleep soundly at night knowing they have chosen a mattress that contributes to a healthier, more natural planet and lifestyle.
Now more than ever, health-conscious consumers are turning to organic and natural products beyond the supermarket to create a holistic, natural lifestyle they can feel good about for themselves and their families. Eden offers a mattress option that fits this need at an affordable price point that addresses the broad North American market.
The Eden Mattress is crafted with high-quality organic cotton and New Zealand wool at an approachable price point. Consumers that choose Eden’s products that include certified organic materials will experience a wool that is comfortable, moisture resistant, protects against bugs and even acts as a natural fire barrier. Consumers also have the option of purchasing the mattress with the brand’s 13” Pillow Top, which has a plush feel with medium support, providing two additional inches of comfort for an even more premium feel. Eden will also offer high-quality sheet sets and plush pillows crafted with natural materials to complete the bedding collection.
“Consumers are smart and everyone sleeps. The organic and natural bedding category has taken off and shows no sign of slowing down as we become increasingly attuned to our health and choosing quality materials for our families and ourselves. We are thrilled to enter this fast-growing market with the launch of Eden, the highest value and highest quality natural brand in the sleep space,” said Idle Group CEO, Craig Schmeizer. “Eden makes mattresses made with premium organic materials attainable for the health-conscious consumer.”
The Eden brand offers an 18-Month Home Trial period, free shipping and free returns, and flexible financing for all credit levels. The Eden Mattress is available for $1,299 for a Queen without the Pillow Top and $1,499 for a Queen with the Pillow Top.
About Idle Group: Idle Group, based in San Francisco, is committed to delivering top-quality sleep and furnishing solutions to meet a wide variety of customer needs. Operating in Europe, Asia and North America, Idle Group acquires and develops bedding and home furnishing category businesses that can be grown leveraging Idle’s category experience, infrastructure, capital, and distribution.