Eclipse International is helping retailers create their own complete online sleep shop with a comprehensive new boxed bed program. Set to retail from $499 to $1,499 in queen, the 12-model lineup will be supported by drop-shipping services direct from the factory to consumers.
“Sleep e-tailing is no longer relegated to the online marketing companies; it has now become a critical part of selling for brick and mortar retailers,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “We’ve been pushing our retail partners to develop an omni-channel approach to selling for some time now, and our new, comprehensive boxed bed program arms them with a full merchandising program to support their efforts. Our program offers a broad range of designs and comfort feels so that consumers will be able to find their perfect sleep solution—none of this one-size-fits-all nonsense.”
During the first three months of the COVID-19 pandemic in the U.S., Eclipse International’s facility in New Jersey has seen a sharp uptick in orders from the members of its retail network with vibrant e-commerce sites. Since the mostly nationwide shutdown of retail, many consumers have turned to online shopping for most of their needs— including new mattresses. That trend is expected to continue, and the expanded boxed bed offering from Eclipse offers retailers a broad range of price points to reach a wide range of consumer budgets.
The new boxed mattress designs feature all-foam options, as well as several hybrid models. The opening price point mattress— retailing for $499—features a 682-pocketed coil spring system with layers of 1.8 density foams covered in a circular knit with woven channel quilted border. Another mattress in the collection features a 789-pocketed coil innerspring unit with latex and gel memory foam. A broad range of components including latex, resilient support foams, Tencel and phase-change textiles are used throughout the collection.
Eclipse can drop-ship the boxed beds directly to consumers on behalf of the retailers or ship the product to stores for the retailers to complete the delivery process or to allow for in-store pick-up.