Eclipse International is partnering with the Iconix Brand Group Inc. to create and launch a 12-model mattress line under the well-regarded Fieldcrest moniker. The collection will include both bed-in-a-box and flat-packed mattresses.
“Fieldcrest is one of the most recognizable names in home textiles in the nation, having a special place in the hearts and minds of consumers homes for more than 125 years. With a remarkable 85 percent brand recognition standing, we think this will be a blockbuster product for our portfolio,” said Stuart Carlitz, president and chief executive officer of Eclipse International. “This is a huge opportunity for our Eclipse International group, and we are honored to have been selected by Iconix as best-in-class to market and manufacture the Fieldcrest branded mattress program because of our network of 22 manufacturing facilities across the United States.”
Collection Rollout Plans
Eclipse International will collaboratively market the collection with Iconix to an exclusive group of big-box, brick-and-mortar retailers including department stores and mass merchants who have already had success marketing current Fieldcrest-branded products. In addition to the new mattress line, the Fieldcrest brand is also expanding its product offerings to include carpeting, flooring, and other home furnishings. Retail pricing for the new mattress line will be in the middle to upper ranges, from $1,199 to $2,499 for queen sizes.
More About Fieldcrest
On the market since 1893—when Fieldcrest Mills was founded in Spray, North Carolina— the Fieldcrest label has grown to become one of the largest producers of bedroom textiles, bath towels and small home goods in the U.S. Iconix acquired the brand in 2007, and since then has maintained Fieldcrest’s position as a quality name brand of textile products.
Iconix Brand Group is an American brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, apparel accessory industries and home goods segment. It is known for brands in its portfolio like London Fog, Cannon Mills, Fieldcrest, Joe Boxer and many more.
About Eclipse International: North Brunswick, N.J.-based Eclipse International/BIA has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under six brands – Eclipse, Eastman House, Fieldcrest, Millbrook Beds, Natural Dreams Pure Talalay, Embrace Pure Talalay, Velika and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high-quality components, including latex, memory foam, gel and eco-friendly materials such as cotton & wool. The company holds several patents that deliver superb support throughout the product line. Today, the company has 79 licensees worldwide.