Following a successful soft launch of the Van Vorst mattress brand at the recent High Point Market, Eclipse International will be expanding the three-model lineup with a larger brand presentation this summer in Las Vegas. The resurgence of Van Vorst—once a staple in the high-end bedding market—is occurring through a partnership between Eclipse and West Coast producer Blue Ocean Sleep.
The three innerspring mattresses target the growing affordable luxury segment of the bedding market and are priced to retail between $1,499 and $2,499.
“Our new Van Vorst designs generated great reactions from retailers previewing the line and are eager to see additional models. With the designs we’ve developed, and the ones coming this summer, Van Vorst is back and will be a strong addition to the marketplace,” said Stuart Carlitz, chief executive officer of Eclipse International. “It’s positioned above our Eclipse and Eastman House brands, but below our all-latex Pure Talalay Bliss line, and features our patented foam technology that conforms and supports the body much like latex.”
The proprietary foam, called Surface Modified Technology (SMT), cushions the individually wrapped coils with 3-inch by 3-inch foam squares – a design that conforms to the body and eliminates the need for edge support.
The SMT foam is found in all three Van Vorst models, which retail for $1,499, $1,799 and $2,499 in queen. The top two models feature a layer of copper-infused latex, and the $2,499 model has a second layer of latex. In addition, the top two models feature New Zealand wool in the quilting layer.
The Van Vorst line has a rich history dating back to its 1888 founding in Los Angeles. The company grew into a reliable source of private-label mattresses for well-known retailers including Bloomingdale’s, The Bon Marche, Meier & Frank and more. Eclipse is marketing the new beds under the Van Vorst Mattress Co. of America since 1888 label.
About Eclipse International: North Brunswick, New Jersey-based Eclipse International has been making mattresses since 1866. Known for its design innovation in creating advanced sleep products, the company has an extensive global licensing network that distributes mattresses under five brands – Eclipse, Eastman House, Van Vorst, Ernest Hemingway and BIA. A well-established leader in the bedding industry, Eclipse designs products crafted with high quality components, including latex, memory foam, gel and eco-friendly materials. The company holds a number of patents that deliver superb support throughout the product line. Today, the company has 65 licensees, 16 in the U.S., two in Canada and 42 overseas servicing 65 countries or provinces.