Capitalizing on the growth of the luxury-bedding segment, Eclipse International is culling its brand portfolio to build a selection of more than ten luxury mattresses designed to sell at affordable, competitive prices. Focusing on the $3,500 price point, the brand is designing a broader range of luxury mattress programs that do not sacrifice quality or style in order to offer lower prices.
Using quality materials like Pima cotton, Talalay Latex, organic wool and rich cover fabrics, Eclipse has developed mattresses that feature many of the same components that higher priced lines offer for a dramatically lower price. By pooling its buying power with its extensive licensing network of factories, Eclipse has been able to secure competitive pricing on high-end components. All of the company’s designs are created in-house, taking additional cost out of the product.
Speaking to the feasibility of offering the new and affordable luxury programs, Chief Executive Officer of Eclipse International, Stuart Carlitz, explained that, “Through our creative design innovation, we’ve made luxury sleep attainable. While other bedding manufacturers are passing along price increases, we’ve made a commitment to offer well-designed, lavish mattresses with extremely sharp pricing.”
With designs like the European-style Velika – The Great Bed, the three-bed Chittenden & Eastman line and the growing Van Vorst Mattress selection, Eclipse’s premium offerings provide retailers with numerous products to include in a powerful luxury bedding presentation. The luxury collections, ranging in retail from $1,000 to $3,500, are all part of the national product line Eclipse began building last year.
“Today’s consumers are craving upscale, luxury products in all categories, but an elegant night’s sleep in a premium-designed mattress is the pinnacle of opulence,” Carlitz continued. “In an industry where high-end beds can retail for $50,000 or more, many lines are beyond the reach of the majority of consumers,” said Carlitz. “There’s no need to spend that much on a mattress. We use the exact same materials found in the uber-priced brands and offer a much more palatable price. Everyone deserves to sleep in luxury.”