Eclipse International is introducing three new models to its popular Conformatic Collection, marking the first product roll-out to be manufactured under the company’s new quality control strategy. In a move designed to assure product consistency nationwide, Eclipse recently added a quality control executive to its team and introduced new standard of operating procedures (SOP) guidelines for its 17 U.S licensees.
“Our network of dedicated U.S. licensees will all be manufacturing our well-designed collections following the exact same specifications,” explained Stuart Carlitz, president and CEO of Eclipse International. “The retailer in Boston can be confident in knowing that the same mattress model in a store in Phoenix is manufactured to the same specifications. Today’s consumers are very mobile and move place to place. If you love a mattress, you should be able to find the same comfort throughout the country.”
One of the challenges mattress manufacturers with a licensing structure often face is how to maintain consistent quality throughout the marketplace. Eclipse’s quality assurance portfolio and SOP will ensure that consistency. While the new Conformatic Collection models are the first to follow the company’s new SOP, the strategy will be rolled out to future product introductions. Industry veteran Russ Bowman recently joined Eclipse’s parent company, Bedding Industries of America, to oversee quality assurance across the entire organization.
Ranging in retail price from $799 to $999, the new Conformatic styles include Serene Firm, Serene Plush and Bliss. Each pocketed coil mattress features cooling gel foams and Eclipse’s patented Spinal Zone Support System, with the top two models touting pillow top constructions for added comfort. Like all of the Conformatic Collection, these new models are endorsed by the Congress of Chiropractic State Associations.
“We continue to invest in our overall licensing framework to build a strong network of successful partners and ensure a consistent brand story,” Carlitz concluded. “This new national program will drive significant business to our licensees, a capstone of our successful business model.”