Combining the consumer’s growing appetite for premium bedding with the lifestyle of a legendary American writer, Eclipse International will introduce two collections to its Ernest Hemingway licensed collection at the winter Las Vegas Market. The introduction is the company’s first update to the iconic line in five years.
The two collections, which will be marketed under the tagline “An American Icon, an American Mattress,” include models geared toward Gen-Xers and Baby Boomers. They feature a variety of high-end comfort components including New Zealand wool and copper-infused latex foam.
“Ernest Hemingway is a truly iconic figure, and we have created the Hemingway mattress line to reflect the lifestyle that he enjoyed, and many consumers aspire to achieve,” said Stuart Carlitz, CEO of Eclipse International. “These sleep sets have a distinct look and feel that will appeal to multiple demographic groups while providing very healthy margin opportunities for our dealers.”
The ultra-luxury Hemingway Classic Tradition Collection includes models retailing from $1,999 to $3,999 in queen, while the premium Ernest Hemingway Key West Collection targets retail price points from $999 to $1,699. A variety of point-of-purchase materials have been developed to support the new offerings.
The Hemingway Classic Tradition features a five-zone, encased-coil innerspring unit with edge support system. All three models are hand-tufted and crafted with New Zealand Wool and organic cotton in the quilting layers. Two of the designs also feature a two-inch layer of micro coils for added pressure relief and a Sensile-Respond comfort layer.
The Key West Collection features a wrapped innerspring unit with eight-inch, foam-encased coils. All three models are made with copper-infused latex to better conform to the sleeper’s body. The Classic Tradition Collection offers a king-sized mattress that includes a side-by-side upholstered foundation with complementary wooden legs.