E.S. Kluft & Co. is expanding its successful Aireloom Aspire collection to feature four distinct models at the Summer Las Vegas Market. The recently launched Aireloom Aspire Collection offers the quality and craftsmanship associated with the Kluft and Aireloom brands at an introductory price-point aimed at a younger demographic who desires a taste of the luxury lifestyle.
Previously only offered in a hybrid coil and foam construction, the entry-level luxury collection now boasts three additional mattress constructions with price points ranging from $2,000 to $3,000. A companion foam line was created to match the original $2,000 price point. A step-up model offers a hybrid foam and innerspring mattress option that utilizes airegelle and phase-change temperature regulating technology that stores and releases heat on demand to cool a warm sleeper and warm a cool sleeper in the same bed. A step-up to the $3,000 price point provides temperature regulation with the added benefits of a hybrid latex and foam construction. At each price point, the Aireloom Aspire is available in plush, medium and firm comfort feels.
“When we introduced the Aspire Collection earlier this year, we had an incredibly positive response from our retail partners who were not only excited to add it to their line-up of Aireloom mattresses, they believed that an expanded collection could be a stand-out on their showroom floors,” said E.S. Kluft & Company President Earl Kluft. “They recognized that with the creation of a luxury product at a moderate price-point, all customers—even first-time buyers—are ready to be introduced to the Aireloom brand.”
An updated aesthetic gives a distinctive look to each price point, setting each mat- tress apart. Every mattress features a silk rib- bon with the Aireloom name woven into the side-panels and a gathered heavy-weight, double-knit cover for ultimate comfort. Featuring a stylish non-quilted Scandinavian aesthetic, the ecru colored ticking stands out against the light-gray foundation, which is finished with chenille fabric.
“We’ve considered every detail to ensure that the Aspire Collection offers the same fine craftsmanship and lavish comfort feel that Aireloom is known for,” said Kluft.