Answering the growing consumer demand for a luxurious sleep experience, E.S. Kluft & Company is rolling out the new Aireloom Preferred Collection at independent retailers across the U.S. First unveiled at the summer Las Vegas Market, the collection is designed with temperature-regulating components, eco-friendly materials and patented technology to provide consumers with the ultimate in comfort and support for a great night’s sleep.
“Consumers are more conscious than ever about their sleep experience and they’ve been asking for more options in higher-end, luxury mattresses. While designing the new Aireloom Preferred Collection, we worked closely with our retailers to identify the qualities that matter most to consumers,” said Magali Castillo, E.S. Kluft & Company vice president of marketing. “The new collection includes natural materials that are ethically sourced as well as the latest temperature regulating components to bring consumers the exceptional sleep experience and overall greater sense of well-being that they are looking for.”
The handcrafted collection brings together lush layers of organic cotton, hypoallergenic Talalay latex, temperature-regulating graphite visco and specially designed, supportive micro coils to bring consumers the most luxurious sleep experience. It also features the brand’s patented Aireloom Lift technology, which elevates and supports through adaptive layers of comfort.
“Our patented Aireloom Lift technology features a natural chamber between the springs and the mattress-top that allows every element to breathe. When the chamber meets the layers of materials, the bed completely synchronizes with your body, giving you a feeling of lift for the ultimate level of support and comfort,” said Castillo.
The luxurious feel of the Aireloom Preferred Collection incorporates the artful craftsmanship, quality materials and innovative methods that have been the California brand’s signature for over 75 years.
The lines includes 10 models so that every consumer can find the level of comfort and support to suit their specific needs. Components vary by model and feature an array of luxurious materials. The spring unit support system is made with individually wrapped coils to provide ultimate support, while eight pounds of pure, breathable organic cotton (which is cultivated without the use of pesticides) allows for natural airflow and softness. They are combined with graphite memory foam (to maintain temperature regulation and wick away moisture) along with hypoallergenic open-cell Talalay latex foam (for ventilation and even heat distribution) and the temperature regulating Airebraid Performance Fabric (to ensure free air circulation in every direction). A layer of specially designed Figure-Sync micro coils equally distributes weight and movement to ease pressure points. And topping it off is a conforming knit panel made with soft, breathable and eco-friendly Tencel.
In addition, two models in the Preferred collection offer a dual-sided luxury topper, allowing consumers to customize the feel of their mattress. Upholstered with zoned Talalay latex and wrapped in silk and wool fibers, the versatile topper provides a unique feel depending on which side the consumer chooses to secure to their mattress – the knit side for additional plush comfort or the woven side for a firmer feel.
All of the visco foams used in the collection are CertiPUR-US certified, and all of the latex is Oeko-Tex certified. The models are available with a matching foundation in both nine- and five-inch profiles and also are adjustable base friendly. The new Aireloom Preferred Collection is offered in five colors – Onyx Palladium, Cobalt, Amber, and Seaglass – priced from $2,699 to $5,999.
About E.S Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods. E.S. Kluft & Company is owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom, Canada and the United States.