E.S. Kluft & Company is unveiling its new Aireloom Aspire Hybrid Collection at the summer Las Vegas Market, July 28 – August 1, 2019. The hybrid collection is designed with a new look, new materials and new technical specifications to provide exceptional comfort, ideal temperature control and unsurpassed cleanliness.
“The new Aspire Hybrid Collection is inspired by the freshness and beauty of the California mountains that both energizes us and contributes to a great night’s sleep,” said Magali Castillo, E.S. Kluft & Company vice president of marketing. “The new collection incorporates E.S. Kluft & Company’s artful craftsmanship that has been our signature for over 75 years, along the highest quality materials and new innovative technologies for unsurpassed comfort.”
Including two lines, one with a tempered Support-Flex individually wrapped coils core and one with a foam core, all models in the collection are named after California mountains, inspired by Aireloom’s California heritage and the spectacular California mountain peaks and ranges. The line’s retail price points range from $1,999 – $2,999 for a set (mattress + foundation in queen size).
Exclusive to the new hybrid line is Luma SilverTech—a cool memory foam with unique technology that combines nanoparticles of silver and aluminium for long lasting, efficient thermal controlled comfort in a rapid recovery breathable memory foam. This CertiPur-US certified feature enables optimum comfort and cleanliness that helps to:
- Ensure a clean, environment-friendly sleep environment and acts as a super-conductive highway for heat flow that doesn’t simply cool, it helps maintain the ideal temperature comfort
- Maintain pressure relief to revive tired joints and soothe fatigued muscles
- Provide strong antimicrobial properties controlling molds, mildews and the development of dust mites
The advanced materials in the new Aireloom Aspire Hybrid Collection also include E.S. Kluft’s exclusive high density Aireluxe foam, Aireloom Adapt Visco foam, slow recovery visco, micro coils and a Tencel top knit panel.
“Our new Aspire Hybrid Collection adds another level to our commitment to innovation, quality craftsmanship and luxury, and it follows closely on the heels of the successful introduction of our Aireloom Preferred product line, launched last January at winter Las Vegas Market,” said Castillo. “These two collections offer our retailers a unique assortment of products with outstanding feel and levels of comfort that appeal to a broad range of consumers who are interested in luxury products.”
The Aireloom Preferred collection, presented in January 2019, is now available at retailers across the U.S. The new Aireloom Aspire Hybrid Collection, introduced in July 2019, is expected at retail in Fall 2019.
About E.S Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods.
E.S. Kluft & Company and Aireloom are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is the world’s top 10 global sleep products producer. It commands market leadership positions in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States.