The Flex Group, parent company of U.S.-based E.S. Kluft & Company and Canada-based Marshall Mattress, recently announced the integration of its two North American companies into one organization, strengthening its position as a leader of luxury mattress brands throughout North America.
“We are committed to providing best in class service and quality products to all our customers. Integrating these two luxury mattress powerhouses into one organization creates even more opportunities to develop the Aireloom, Kluft and Marshall brands throughout North America,” said Jon Stowe, managing director of E.S. Kluft & Company.
While the production of Marshall mattresses is transferring from Toronto, Canada to E.S. Kluft’s Hazleton, Pennsylvania factory, the Marshall Mattress Company will maintain its Canadian sales team which will manage the three brands that are sold throughout Canada – Marshall, Aireloom and Kluft. The Toronto facility will still be used to warehouse and ship products to Canadian customers.
“Production of Marshall products has already begun at the Pennsylvania plant, with a smooth transition to ensure retail orders will be fulfilled in a swift and timely manner,” said Stowe.
The Pennsylvania plant will continue to produce Aireloom and Kluft mattresses for both Canada and the U.S. Marshall and E.S. Kluft also will share general services, including operations, administration, marketing and human resources, which provides additional efficiencies for both companies.
To further support the growth of Marshall’s brand in Canada, Tony LaMantia has been appointed as the new vice president of sales for Canada, reporting to Jon Stowe, managing director, E.S. Kluft & Company.
“We are excited to have Tony on board as he brings 22 years of experience in the bedding manufacturing industry. His knowledge of high-end bedding and his track record in driving revenue growth makes him an ideal fit for this role and our company,” said Stowe.
Most recently, LaMantia held a senior sales role with Kingsdown. Before that, he was in sales and management roles of increasing responsibility at Simmons Canada.
Additionally, Valerie Stranix has been named product director of North America, reporting to Magali Castillo, vice president of marketing, E.S. Kluft & Company. Stranix will be responsible for new product development for the Aireloom, Kluft and Marshall brands across North America.
Stranix, a 24-year bedding industry veteran, joined The Flex Group four years ago, most recently serving as general manager of Marshall Mattress and prior to that as sales director for the group’s luxury brands. Before joining The Flex Group, Stranix worked in a number of executive roles with brands such as Spring Air Canada and Natura/Sommex.
“With the addition of Tony leading our sales team in Canada and Valerie in a new North American product development role, we have the strongest team in place to lead us into the next phase of growth and development as a leader of luxury mattress brands across North America,” said Stowe. “This new unified organization gives us the opportunity to expand the offering of all our most popular brands throughout the U.S. and Canada, including Marshall, Kluft and Aireloom.
About E.S Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods.
About Marshall Mattress: Founded in 1900 by machinist and engineer James Marshall, Marshall Mattress is best known for its handcrafted luxury pocket coil mattress collections. Marshall invented and patented the original Marshall Pocket Coil, the first independent spring system designed to provide a unique, optimum, comfort and support environment for sleep. The company pairs luxurious materials – such as cotton wrapped and individually-sewn pocket coils, natural New Zealand wool, pure cotton and finely woven Belgian damask fabric – with new technologies and quality manufacturing.
About The Flex Group: E.S. Kluft & Company and Marshall Mattress are owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is amongst the world’s top 10 global sleep products producers and is comprised of nine manufacturing companies with a total of 12 production centers, three retail chains and 115 showrooms in seven countries. It produces more than 1 million mattresses annually and has revenue of more than $400 million. The Flex Groups operates in Spain, Portugal, Brazil, Chile, the United Kingdom, the United States and Canada and commands a leadership position in premium bedding.