To provide retailers with the opportunity to preview its new collections ahead of the Las Vegas Market in April, E.S. Kluft & Company is hosting a series of private and personalized open houses in its California and Pennsylvania factory showrooms through the end of March.
“Since winter market was moved to April, we’re providing existing and new customers the opportunity to view our new collections in advance and get a head start on planning for the products they would like to carry before the busy selling seasons,” said Jon Stowe, managing director of E.S. Kluft & Company. “And with health and safety concerns still top of mind, we also wanted to give our customers the opportunity to do business in the way they are most comfortable.”
Open House meetings follow health and safety protocols
E.S. Kluft is incorporating health and safety precautions during these open house meetings, providing an option for those who may not be planning to attend April Las Vegas Market. And the initial response from retailers has been overwhelmingly positive.
“The open house meetings certainly are keeping us busy. We continue to see strong interest from retailers in luxury bedding products, and with these new collections we’re excited to offer even more opportunities for retailers to reach luxury-minded consumers,” said Stowe.
E.S. Kluft & Company will officially unveil the largest introduction of new Aireloom and Kluft models in their history at Las Vegas Market in April.
“The introduction of these new collections is the culmination of nearly a year of development and we’re thrilled with the initial interest we are seeing,” said Magali Castillo, vice president of marketing for E.S. Kluft & Company. “It’s a testament to the value our retailers and their customers place on our meticulous craftsmanship and selection of the highest quality natural materials.”
About E.S Kluft & Company: Based in Rancho Cucamonga, California, E.S. Kluft & Company’s two brands are Aireloom and Kluft. Kluft is its most luxurious brand available through Bloomingdale’s and other prestigious retailers. Aireloom offers artisanal quality and legacy features such as hand-tied coils and hand side-stitching in the best-in-class category. These quality designs feature cutting edge, patented production methods.
About The Flex Group: E.S. Kluft & Company is owned by The Flex Group from Madrid, Spain. Founded in 1912, The Flex Group is amongst the world’s top 10 global sleep products producers with production plants in Spain, Portugal, Brazil, Chile, the United Kingdom and the United States, and commands a leadership position in premium bedding.